Content Strategist - AdFarm

Salary: $75-80k/year

AdFarm, a 40+-year-oldagri-marketing business whosePURPOSEis to be a catalyst for the evolution of agriculture. To help agriculture move forward, we are reinforcing the importance of service in how we work and behavetoward our clients, suppliers, connections, and of course, our fellowAdFarmers. We all work together to bridge the gap between producer and consumer.

We specialize in Strategic Planning, Creative Services, Public Relations, Media Planning, Marketing Science, Content Creation and Research.

Our clients all share a central focus in agriculture and food but range from multi-national corporations to start-ups in seed, cropprotectionand fertility,agtech, animal health, equipment and more. If you have experience working with this type of clientor want that experiencethis role will be a great fit.

You will love it here if you follow theseGUIDEPOSTS:

Are you being agile?Responding quickly to changesfrom the client and in the marketing world. Making actionable decisions. Doing whatever it takes to get it done wellon time and on budget. Developing and following processes that allow for even greater effectiveness.

Are you being smart?Right from the start. Knowing when to ask, when to act and when to useall ofyour resources to solve a problem. Investing in yourself to keep up with the ever-evolving world of our clientsand our communications industry.

Are you being helpful?Pitching in when it counts and doing whatever it takes to do an amazing job for your clients. Having direct and difficult conversations when necessary. Setting clear expectations for you, yoursupervisorand your team.

AsaContent Strategistyou will be held accountable to the following things:

• Trends
• Execution
• Analysis & Recommendations
• Strategy
• Collaboration

Youllhave success here if you value clear processes and feel qualified to do the following things:

• Mastery and ability to train on agency content software (social publishing and monitoring, AI tools, Canva/basic graphics).
• Implement and oversee integrated approach to content strategy from matrix development to templates, best practices, process flow of publishing cycle.
• Create andmaintaincontent style guides,toneand voice.
• Collaborate with content analysts andaccountmanagement to ensure overall performance and ROI.
• Deliver senior-level content support to clients.
• Excellent presentation skills and ability to train clients and internal teamson content principles.
• Strong desirefor constant education on new formats and trends.
• Work with an integrated team of marketing professionals to achieve client communicationobjectives.
• Monitor key industry issues and develop,manageand measurecampaigns that support the continued growth of the account.
• Participate and provide ideas and support to otherAdFarmdivisions
• Participate inindustry eventsandcultivate relationships with the community and consumers.
• Effectively communicate the organizations message and products.
• Bring energy, determination, and drive toAdFarmscontent strategyto produce strong,result-oriented initiatives.
• Adhere toAdFarmvalues in all professional activities.
• Other ad-hoc and special projects asrequested.
  
  

We train our team to help them succeed, and everyone on our team helps with our success. In this role,youllneed to come to the table with the following skills and qualifications:

• Bachelors degree, focusincommunications, marketing, journalism or similar.
• 5+years experiencein communications, PR, journalism, or related discipline.
• Exceptional writing ability including technical, feature, promotional and social media copy.
• Excellent skill and instinct forcontent strategy, including basic SEO principles.
• Time management and organization.
• Agriculture knowledgea very strongasset.
• Writing and editing inAPstyle.
• Proficient across all major social media channels (organic and paid)
• Team player and a critical thinker
  
  

The salary range for this role is $75-80k/year. We offer all employees 3% 401K contributions on an annual basis, a health spending account, health & cell phone reimbursements, and we can offer a hybrid working environment.

Our culture is paramount atAdFarm, so we hire according to values, mutualrespectand ability to work collaboratively in a high-performing team.