Market Research Analyst

About the Market Research Analyst position

We are looking for a Market Research Analyst with an eye for detail and methodical style, to survey customer preferences and other data as customers make product design decisions, pricing decisions, and promotion decisions. A successful market researcher will be able to analyze autonomously qualitative trends, data, strategies, and competition. Their aim from this analysis will be to increase competition.

Market Research Analyst responsibilities are :

Collection of data on consumers, competitors and marketplace

Consolidation of information into actionable items, including reports and presentations

Clear understanding of business objectives

Design surveys to discover prospective customers' preferences

Compile and analyze statistical data using a variety of modern and traditional methods to collect said data.

Perform valid and reliable market research SWOT analysis

Interpret data

Formulate reports

Make recommendations

Catalogue market research findings in databases

Provide competitive analysis on the market offerings of various companies, identify market trends, pricing / business models, sales and methods of operation of companies.

Evaluate releases to ensure correctness of program methodology, ket data, and angle of release.

Be well informed on trends of market, other party research, and ensure implementation of best practices.

Market Research Analyst requirements are :

Proven experience in the field of market research

Ability to multitask

Ability to interpret large amounts of data

Excellent communication and presentation skills

Exceptional knowledge of statistical packages (SPSS, SAS or similar), databases and MS Office

Acumen of web analytics, search engines, and business research tools.

Familiarity with CRM programs

Working knowledge of methods of data collection (polls, focus groups, surveys etc)

Data warehousing, modeling, and mining knowledge at a working level or above

Great analytical and critical thinking skills

BS degree in Statistics, Marketing or related field

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