Brand Measurement Consultant

Brand Measurement Consultant

Austin, TX General / Remote

Right Side Up is a collective of premium marketing talentwith all of the marketing chops and none of the agency fluff. We're trusted by the most buzzed-about early stage ventures, the fastest-growing tech companies, and well-established Fortune 500 teams to do one thing better : GROWTH. Some of our clients include Stitch Fix, Sephora, Yelp, Sun Basket, Crunchbase, DoorDash, and Calm, among many others.

About the Role

We're hiring a Brand Measurement Consultant to support one of our clients in redefining how they measure the impact of brand marketing. This is a strategic advisory role for a senior expert in brand health tracking, attribution, and marketing analytics.

What You'll Do

• Audit and enhance the client's brand measurement framework
• Define best-in-class brand marketing effectiveness principles (metrics, methodology, timing)
• Build attribution models that clarify brand impact by campaign
• Advise on brand KPI integration into MMM (e.g., Recast) and validate links to business outcomes
• Offer insights from cross-industry best practices
• Partner with Research, Brand, Data Science, and Marketing teams to align on KPIs and measurement strategies

Key Questions You'll Help Answer

What We're Looking For

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