Digital Marketing Strategist (Full-time, On-site) Ann Arbor, MI

Job Description

Job Description

Come join our team! DENTAL ADVISOR has over 300 Clinical Advisors Nationwide, a State-of-the-art Biomaterials Research Center in Ann Arbor, MI, and has supported the dental profession as an independent, third-party research organization reporting evidence-based data relating to clinical and laboratory properties of dental products and equipment for over 40 years.

The Digital Marketing Strategist will oversee the planning, execution, and optimization of the company’s digital marketing initiatives across multiple channels. This role encompasses social media, paid advertising, SEO, email marketing, content strategy, and analytics. The Strategist will develop and implement data-driven campaigns to increase brand visibility, generate qualified leads, and support overall business growth. By combining creativity with analytical skills, the Digital Marketing Strategist will play a key role in connecting with target audiences, strengthening brand positioning, and achieving measurable business objectives.

ESSENTIAL DUTIES and RESPONSIBILITIES :

Strategy & Planning

• Develop, implement, and refine digital marketing strategies that align with business goals.
• Identify and segment target audiences, perform competitive analysis, and stay current with platform and industry trends.
• Collaborate with leadership to plan integrated campaigns that combine social media, SEO, paid ads, and email marketing.

Campaign & Channel Management

Content Creation & Calendar Management

Community Engagement

Analytics & Optimization

Innovation & Expertise

QUALIFICATIONS and EXPERIENCE :

POSITION DETAILS

Type : Full-Time, On-Site

Schedule : Monday – Friday, standard business hours

Location : Ann Arbor, MI

Compensation : Competitive salary commensurate with experience, plus benefits