Email & SMS Account Manager- eCommerce

Ready to lead retention strategies for top eCommerce brands? We're seeking a confident Email & SMS Account Manager with at least one year of hands-on experience managing Klaviyo or similar ESPs, who can juggle 8-10 clients and lead creatives with minimal oversight. You'll translate complex eCommerce data into actionable insights and craft unique, on-brand campaigns that boost LTV and reduce CAC. This role is fully remote but requires availability during EST business hours. Apply now to join our bold, fast-growing team where your strategic thinking and creative firepower will make a real impact.

ABOUT BAD MARKETING

We're BAD Marketing - a global team of 170+ passionate marketers, strategists, and creatives working together to help our clients grow profitably and sustainably. We're one of the largest and most performance-driven growth marketing agencies in the world.

Our specialties span eCommerce, local lead generation, and info marketing, serving brands from local service providers to fast-scaling DTC product companies and course creators.

What sets us apart isn't just our Bold And Disruptive strategies - it's our investment in people. We develop leaders, foster collaboration, and prioritize fulfillment in the workplace. Because when our team thrives, so do our clients.

ABOUT THE ROLE : Email & SMS Account Manager - eCommerce Focus

We are looking for a seasoned, strategic, and confident Email & SMS Account Manager who can lead with vision, manage complex client portfolios, and bring creative firepower to every campaign.

This is not a junior or execution-only role. While you'll be backed by a design team, you'll still be hands-on with campaign strategies, audits, and performance reviews. We value Account Managers who think strategically and act decisively.

You must be comfortable juggling multiple clients without sacrificing quality, missing deadlines, or compromising brand integrity.

YOUR CORE RESPONSIBILITIES

• Lead client communication with clarity, confidence, and strategic insight - you are the face of our retention strategy for each account.
• Develop creative, non-basic campaign concepts that align with each brand's voice, goals, and customer journey - ideation is as critical as execution.
• Guide your team of designers and collaborate with copywriters to produce error-free, on-brand, conversion-driven content.
• Own retention performance - build and manage advanced email and SMS flows, campaign calendars, and data-backed optimizations.
• Conduct ongoing account audits to identify segmentation, automation, and A / B testing opportunities.
• Translate metrics (CTR, CVR, RPR, LTV) into actionable, digestible client insights that drive decision-making.
• Proactively manage timelines, resources, and internal collaboration - you never drop a deadline.
• Ensure consistent QA and brand alignment across all creative assets - from email layout to SMS tone.
• Stay ahead of industry trends and continually bring fresh, innovative campaign ideas to your team and clients.

THIS ROLE IS PERFECT FOR :

QUALIFICATIONS (Required - No Exceptions)

NICE TO HAVES

BENEFITS

OUR CORE VALUES

Sound like you? Apply now - we're actively reviewing top candidates.