Social Media Specialist II

Join to apply for the

Social Media Specialist II

role at

Brightstar Lottery

Location : Indianapolis, IN, 46202

Requisition ID : 18250

Brightstar Lottery Indiana, of Brightstar, partners with the State Lottery Commission of Indiana (dba Hoosier Lottery) to maximize net income to the State of Indiana in a socially responsible manner through the sales of Hoosier Lottery tickets. Generating more than $1.7 billion in sales annually, Brightstar Lottery Indiana is responsible for marketing, product development, sales, corporate social responsibility, technology, and operations functions for and on behalf of the Hoosier Lottery.

Brightstar is an innovative, forward-thinking global leader in lottery that builds on our renowned expertise in delivering secure technology and producing reliable, comprehensive solutions for our customers. As a premier pure play global lottery company, our best-in-class lottery operations, retail and digital solutions, and award-winning lottery games enable our customers to achieve their goals, fulfill player needs and distribute meaningful benefits to communities. Brightstar has a well-established local presence and is a trusted partner to governments and regulators around the world, creating value by adhering to the highest standards of service, integrity, and responsibility. Brightstar has approximately 6,000 employees. For more information, please visit

Responsibilities

Manage day-to-day community engagement and communications.

Provide input and support in designing brand enhancing campaigns and programs to achieve specific business objectives and brand affinity goals.

Manage monthly giveaways and contests, including scheduling, player entry tracking, winner selection, and prize fulfillment.

Execute social content with internal resources and agency partners. Content to support products, myLOTTERY promotions, event team promotions, campaigns, digital, and the sales team’s objectives.

This position is also a “content creator” and helps capture real-time and lifestyle content for social.

Attending select events like the State Fair, Colts, Pacers and other sponsorships throughout the year to capture content and create Reels, Stories, etc. Capture the excitement of the event for our social channels.

Manage the paid media strategy and ongoing support with the Hoosier Lottery's current media buying agency.

Define and own reporting metrics and KPIs for the Hoosier Lottery's social channels. Analyze data and prepare weekly and monthly reports for senior staff members and the Hoosier Lottery, as needed.

Work with agency partners to identify and execute our influencer strategy throughout the year.

Review and help manage execution of our creative agency's social media campaign assets.

Responsible for social listening, communicating player chatter, and media trends to the wider teams as applicable.

Monitor activity across all channels and address issues as needed during and occasionally outside of traditional business hours. Escalate to the appropriate team members as needed.

Work with all internal stakeholders to develop, maintain, and communicate social media calendar and strategy.

Operate within Hoosier Lottery guidelines including, but not limited to, Hoosier Lottery's Marketing Code of Conduct and Responsible Gaming guidelines while executing social programs, promotions, and giveaways.

Provide social support for Hoosier Lottery's field Promotions team as needed. Provide support for field events on occasion.

Performs other duties as assigned.

Qualifications

Bachelor's Degree and / or equivalent years of successful work experience.

5+ years of experience in digital or social media required.

Experience with Social Media management platforms (Falcon / Brandwatch, Sprout, Hootsuite, etc.).

Experience creating content for social platforms – example : Instagram Reels, Stories, etc.

Working knowledge of Photoshop / Illustrated required.

Customer service experience preferred.

Ability to work a hybrid schedule with a mixture of remote (Monday and Friday) and in-office (Tuesday, Wednesday and Thursday).

Keys to Success

Building collaborative relationships

Decision making

Drive results

Foster innovation

Personal energy

Self-leadership

Brightstar Lottery believes in sustaining a workforce that reflects the diversity of the global customers and communities we serve, creating a fair and inclusive culture that enables all of our employees to feel valued, respected and engaged.

Brightstar is an equal opportunity employer. We provide equal opportunity without regard to sex, race, color, religion, age, national origin or ancestry, disability, veteran status, sexual orientation, genetic information, gender identity or expression and other personal attributes protected by federal, state or other laws.

Estimated starting salary range is $40,887 - $115,000. The actual pay offered may differ. The company will comply with all local pay requirements and collective bargaining agreements.

Base pay is one part of our Total Rewards program. Sales roles may be eligible for commission payments, while other roles may be eligible for short-term incentive or other discretionary bonuses. More senior roles may be eligible for long-term incentive bonuses. Other benefits include 401(k) plan with company contributions, health, dental, vision insurance, life and disability insurance, tuition reimbursement, paid time off, wellness programs, and identity theft protection. Programs are subject to eligibility requirements.

All Brightstar employees have a role in information security. Annual training will be assigned and required as appropriate.

Nearest Major Market : Indianapolis

Referrals increase your chances of interviewing at Brightstar Lottery by 2x.

#J-18808-Ljbffr