Demand Generation Marketing Manager

Why Case Status :

We're one of the fastest-growing, venture-backed tech startups based out of beautiful Charleston, SC., most recently ranking #50 on the Inc. 5000 list of fastest growing software companies. With a total market opportunity of almost $5B, we've been making big waves in the legal industry by enabling our customers to provide their clients real-time case status communications, proprietary progress tracking, smart scheduling, custom legal NPS system and more. We are completely transforming how law firms interact with their clients through a combination of cutting-edge software, AI technology, innovative solutions and a bunch of really rad people.

What do we mean by rad ? You must not be from the 80s! Here's what it means to be RAD at Case Status :

Radically Disruptive - We make a point to go above and beyond in everything we do. Through creativity, diligence and clear expectations, we proactively challenge the status quo, embrace failure, and adapt when necessary for the greater good of the mission.

Actively Curious - Making an impact on our customers and their clients' matters deeply to us. We value humility and solve for others first. When we are faced with challenges, we desire to delight our customers at every chance. We are curious in our approach, humble in our execution, and confident in our vision.

Dedicated to our Team - Being fully committed means being dependable, taking responsibility for challenges, sharing accolades widely, and checking our egos at the door. We value a strong culture and contribute to its success by taking care of each other; growing professionally, and celebrating our accomplishments.

We're not just on a mission to transform the legal industry (or bring the word rad back to the mainstream, that's just a bonus). We're on a mission to help every legal firm profoundly improve their client experience. We want to help every client have a 5 star experience with their attorney. Because every customer is important to us, and so every client matters.

Job Summary :

This role supports customers as the primary point of contact and manages the process across teams internally and externally. This team member serves new customers on a prescriptive and consultative scale, managing the customer handoff from sales and fully educating our firms about Case Status products and services. This team member manages the primary implementation process, completing the comprehensive set up / configuration and system activation for our newly launching firms, and managing the project prior to handoff to Optimization.. This role works closely with our Sales team and Account Management, contributing to a healthy and successful customer life-cycle with Case Status. This team member works across varied teams to advocate for customer solutions that enhance customer retention, and is the liaison from the Sales process through the transition to Customer Success.

Position Summary :

The Demand Generation Marketing Manager is responsible for developing and executing multi-channel demand generation campaigns. We're looking for someone to help drive leads and grow our pipeline through these marketing efforts. You'll run digital campaigns across email, paid media, SEO, social, and content while building lead nurturing programs that keep prospects engaged. You'll collaborate on content creation, analyze performance using tools like GA4 and HubSpot, and bring fresh ideas to webinars and other virtual events. If you're data-driven, love experimenting with new strategies, and thrive in a fast-paced environment, we'd love to have you on board to help scale our demand generation efforts!

Responsibilities :

• Develop and execute multi-channel demand generation campaigns to drive lead acquisition, nurture prospects, and generate pipeline.
• Implement and optimize campaigns using a mix of digital marketing tactics including email, paid advertising, content, social media, and SEO to reach target audiences.
• Support content ideation and assets needed for demand generation campaigns (i.e. reports, playbooks, guides, video assets, case studies, etc.)
• Collaborate with the content team and agency partners to create compelling content that supports demand generation efforts, including landing pages, emails, ads, guides / playbooks, and case studies.
• Support content distribution beyond owned channels (blog, email, in-product, social) by experimenting with new channels, creative approaches, and messaging.
• Build and manage comprehensive lead nurturing programs that guide prospects through the buying journey. Recommend automated workflows, retargeting ads, and content-driven campaigns to keep leads engaged and accelerate their movement through the funnel.
• Monitor and analyze campaign performance using analytics tools such as GA4, SEMrush, and HubSpot.
• Monitor and provide regular reports on campaign performance, ROI, and key metrics, and make data-driven recommendations for improvement.
• Innovate on format and approach to webinars and virtual events that will drive demand and generate leads.
• Own the execution of various webinars throughout the year from ideation, promotion, follow up, and sales enablement.

Qualifications :

Where :

Case Status is based in Charleston, SC. This is considered a hybrid role where employees are expected to be on-site up to 4 days per week. Candidates seeking remote employment arrangements should not apply.

Benefits :

We firmly believe that investing in our employees' well-being and empowering them through a competitive total rewards philosophy is the only way to go.

Some of our perks include :

Learn Why Our Customers Trust Case Status :

YouTube | Case Status

Why Use Case Status?