Associate Brand Manager

Associate Brand Manager

The Associate Brand Manager is responsible for assisting in delivering specified business targets (volume, profit, share) through the development and execution of all brand strategies and plans, leading to profitable growth of the Constellation Brands Beer Division portfolio. As a cross-functional team leader, the Associate Brand Manager works effectively across disciplines and develops and sustains strong and productive relationships with external partners to execute brand strategies.

Responsibilities :

• Assist in the development and implementation of short and long-term marketing objectives and strategies.
• Assist Brand Manager and Consumer Insights Team in the fine tuning of brand positioning and consumer targets for Modelo Especial.
• Assist Brand Manager and relevant cross-functional teams in developing and executing integrated all-in programs within Modelo's music platform & broader culture.
• Participate in the creative development process and support execution of all national and local advertising campaigns across all channels.
• Lead, alongside other ABMs peers, brand business analysis, using internal and external data sources to continuously monitor business and brand health performance to ensure brand is tracking against goals.
• Lead Modelo Brand Family organic social strategy and implementation, working alongside agency of record to deliver digital-first content in support of our brand & sub-brand programming.
• Leverage business analysis to recommend tactics and plan optimizations to reverse or support trends identified.
• Assist Brand Manager and Media Planning Team in the development of all media plans and initiatives, both on national and regional / local levels.
• Assist Brand Manager in working with the Retail / Trade Marketing team to develop brand promotions, helping to direct the development of all national and local consumer promotion programming at retail.
• Assist the Brand Manager and the Lifestyle & Experiential Marketing team in the identification and development of event marketing programming, which include sponsored events, charitable donations, trade related functions, etc.
• Assist the Brand Manager and On-Premise team in channel deep dive and performance analysis to inform mitigation efforts.
• Work with the Field Marketing team to ensure strategies and tactical plans are executed for all relevant local markets.
• Lead cross-functional team of R&D, Packaging, Regulatory to deliver product and packaging renovations and optimization.
• Lead day-to-day brand budget management; responsible for maintaining budgets and forecasts monthly.

Key Foundational Business & Leadership Skills :

Minimum Qualifications :

Preferred Qualifications :

Physical Requirements / Work Environment :

Location : Chicago, Illinois