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Manager MarketingOcala, FL
Manager MarketingOcala, FLAdventHealth • Ocala, FL, US
Manager MarketingOcala, FL

Manager MarketingOcala, FL

AdventHealth • Ocala, FL, US
30+ days ago
Job type
  • Full-time
Job description

Manager Marketing

At AdventHealth Ocala, we relentlessly pursue better health care. It's a rewarding journey one that challenges us in the best possible way and inspires us to imagine what medical care can and should be. We are a nationally recognized medical center with 425 acute-care beds, serving our neighbors in Ocala and Marion counties and the surrounding areas. If you're looking for Ocala hospital jobs, you might be a good fit for our team of Ocala nurses, medical assistants, nurse assistants, patient care and health administration professionals. When you're ready to elevate your career in health care, we invite you to explore the variety of medical jobs in Ocala and our open positions at AdventHealth Ocala.

Every day, our fellow team members show up to work, unified by one shared mission : Extending the Healing Ministry of Jesus Christ. As a faith-based health care organization, our story is one of hope as we strive to heal and restore the body, mind and spirit. Though our facilities are spread across the country, this unwavering belief binds us together. Across every office, exam and patient room, we're committed to providing individualized, holistic care. This is our Christian mission, and it inspires us to help make communities healthier and happier.

All the benefits and perks you need for you and your family :

  • Paid Days Off from Day One
  • Student Loan Repayment Program
  • Career Development
  • Whole Person Wellbeing Resources
  • Mental Health Resources and Support

Schedule : Full Time

Shift : Days

Location : 1500 SW 1st Ave Ocala, Florida 34471

The community you'll be caring for : AdventHealth Ocala

  • Horse Capital of the World Home to the World Equestrian Center
  • Affordable cost of living
  • Destination for outdoor enthusiast (golf, kayaking, horseback riding, nature trails)
  • Vibrant downtown area with award-winning establishments
  • Family friendly with many parks and recreations
  • Driving distance to Gainesville, St. Augustine, Orlando, Tampa, Sarasota
  • Part of the community since 1898, providing healthcare to Marion County for over 120 years
  • AdventHealth Hospital Ocala offers a broad spectrum of services, with programs that are nationally recognized and accredited
  • Spectacular springs throughout the county
  • The role you'll contribute :

    The Manager Marketing position is responsible for developing and implementing strategic marketing plans and building community partnerships. Leads the development and execution of marketing plans while meeting budget parameters and providing return on investment metrics for programs.

    This position is responsible for managing the day-to-day consumer volume-driving activities as well as the advertising strategies and tactics to grow the brand, patient loyalty and service line volumes at the hospital. The position develops consumer volume-driving tactics and brand messaging to build consumer loyalty through various communication vehicles such as print, direct mail, outdoor, radio, sports marketing, digital media platforms, collateral and special events.

    Coordinates advertising strategies and tactics to competitively differentiate, build market preference and grow market share through the hospitals branded services. Oversees messaging, design, creative execution and production of all marketing communication materials and facilitates necessary approvals on all materials. This position works closely with graphic designers, photographers, videographers, digital media, media relations, community relations, service line teams, physicians, physician liaisons, nurses, administration and internal communications while reporting to the Director of Marketing. Position also has a strong tie to the business development representatives and director to ensure volume and program goals are met and any issues affecting marketability are properly escalated and resolved.

    Responsible for developing community outreach programs including social and community awareness that promotes the brand, service lines, business units and growth strategies of the hospital, physician practices and related business units. This position is responsible for evaluating, planning, organizing and managing hospital-based internal and external community health, wellness, seminar / lecture, physician and hospital speaker bureau and outreach programs. This position is also responsible for managing AdventHealth Ocalas day-to-day contact with the community to generate awareness of the AdventHealth brand and services through community outreach.

    The value you'll bring to the team :

  • Demonstrate, through behavior, AdventHealth mission, vision, values as demonstrated in The Whole Care Experience.
  • Oversees the development and execution of strategic marketing plans.
  • Develops strategic vision and implementation of marketing and business development plans to meet established volume and market share goals for the hospital. Develops plans to meet goals with tracking mechanisms to ensure success.
  • Develops and manages the service line(s) marketing budget(s).
  • Serves as a leader in working knowledge of the competitive landscape in the Ocala / Marion County market. Maintains a strong working knowledge of competitors, technology, and new physicians in the market. Communicates updates to marketing leadership on monthly basis.
  • Qualifications

    The expertise and experiences you'll need to succeed :

  • Seven or more years of experience and proven track record in strategic and integrated marketing communications that includes strategic marketing and planning, advertising and promotional plans, agency relationships, working with a creative development process and community relations.
  • Bachelors degree in Marketing, Public Relations, Journalism, Communications, Advertising, Healthcare Administration or related field.
  • Previous healthcare marketing experience is preferred.
  • This facility is an equal opportunity employer and complies with federal, state and local anti-discrimination laws, regulations and ordinances.

    Category : Marketing & Communications

    Organization : AdventHealth Ocala

    Schedule : Full-time

    Shift : 1 - Day

    Req ID : 25035404

    We are an equal opportunity employer and do not tolerate discrimination based on race, color, creed, religion, national origin, sex, marital status, age or disability / handicap with respect to recruitment, selection, placement, promotion, wages, benefits and other terms and conditions of employment.

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