Associate Category Manager

Associate Category Management Manager

Supports the category management for Baskin-Robbins U.S. core and existing product lines for Flavors, Beverages and Sundaes. This role supports the execution of product launches and maintenance of category programs and tactics to drive sales and profit for an iconic brand. The Associate Category Management Manager collaborates with the Manager of Category Management and Director of Category Management and Culinary Innovation to define product marketing objectives and strategies for the upcoming year and beyond.

Responsibilities :

Participates in the execution of product launches and category programs for Flavors, Beverages and Sundae categories

• Supports the successful execution of product launches and category programs through readiness materials, planograms, testing, communications and collaboration.
• Partners with digital and IT teams to support the category on digital channels and technology (POS).
• Draft category menu and pricing strategies and culinary and creative briefs based on ongoing performance, competition, macroeconomic trends, and consumer insights.
• Ensure the product positioning and story comes to life across all marketing assets and readiness materials.

Partners with the Category Management Manager and Director to define product marketing objectives and strategies

Collaborates with teams to support the business

Requirements :

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,000 Arby's, Baskin-Robbins, Buffalo Wild Wings, Dunkin', Jimmy John's, and SONIC restaurants worldwide. We're made up of some of the world's most iconic restaurant brands, but we're much more than just a restaurant company. We're a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a stapleit's an experience. At Inspire, that's our purpose : to ignite and nourish flavorful experiences.