Product Marketing Specialist (SaaS)

Job Description

Job Description

Salary : Job Summary :

We are seeking a strategic and results-driven Product Marketing Specialist to lead go-to-market efforts for our SaaS solutions. This role will be responsible for crafting compelling messaging, enabling sales teams, and driving product adoption through targeted marketing initiatives. Youll work cross-functionally with product, sales, and customer success to ensure our offerings resonate with the right audiences and deliver measurable impact.

Key Responsibilities :

• Develop and execute go-to-market strategies for new and existing SaaS products.
• Create product positioning, messaging, and value propositions that differentiate our solutions in the market.
• Collaborate with Product Management to understand features, roadmap, and customer pain points.
• Produce and manage marketing collateral including datasheets, case studies, landing pages, and email campaigns.
• Conduct competitive analysis and market research to inform strategy and messaging.
• Partner with Sales to develop enablement materials such as battle cards, pitch decks, and training sessions.
• Track and report on campaign performance, product adoption, and customer engagement metrics.
• Support customer marketing initiatives including testimonials, reviews, and reference programs.
• Attend various trade shows and conferences to promote the product(s).

Qualifications :

Preferred Skills :