Talent.com
Product Marketing Manager, Real-World Data (RWD)
Product Marketing Manager, Real-World Data (RWD)Norstella • Trenton, NJ, United States
Product Marketing Manager, Real-World Data (RWD)

Product Marketing Manager, Real-World Data (RWD)

Norstella • Trenton, NJ, United States
19 hours ago
Job type
  • Full-time
Job description

Product Marketing Manager, Real-World Data (RWD)

Company : Norstella

Location : Remote, United States

Date Posted : Oct 16, 2025

Employment Type : Full Time

Job ID : R-1536

Description

About NORSTELLA :

At Norstella, our mission is simple : to help our clients bring life-saving therapies to market quicker—and help patients in need. Founded in 2022, but with history going back to 1939, Norstella unites best-in-class brands to help clients navigate the complexities at each step of the drug development life cycle —and get the right treatments to the right patients at the right time.

Each organization (Citeline, Evaluate, MMIT, Panalgo, The Dedham Group) delivers must-have answers for critical strategic and commercial decision-making. Together, via our market-leading brands, we help our clients :

  • Citeline – accelerate the drug development cycle
  • Evaluate – bring the right drugs to market
  • MMIT – identify barrier to patient access
  • Panalgo – turn data into insight faster
  • The Dedham Group – think strategically for specialty therapeutics

By combining the efforts of each organization under Norstella, we can offer an even wider breadth of expertise, cutting-edge data solutions and expert advisory services alongside advanced technologies such as real-world data, machine learning and predictive analytics. As one of the largest global pharma intelligence solution providers, Norstella has a footprint across the globe with teams of experts delivering world class solutions in the USA, UK, The Netherlands, Japan, China and India.

The Role : Product Marketing Manager, Real-World Data (RWD)

The Product Marketing Manager, RWD is an individual contributor reporting to the Vice President of Product Marketing. You’ll shape and execute GTM for Norstella’s RWD assets, products, and services, partnering closely with Product, Commercial, and our RWD Center of Excellence to drive adoption and revenue

Responsibilities :

  • Positioning & Messaging : Own differentiated positioning, packaging, and narratives for RWD products and services; translate complex methods into clear value for biopharma buyers.
  • Go-to-Market : Build and run launch plans (tiers, milestones, pricing / packaging input, sales motions); align with Product, Sales, and Marketing on timelines and KPIs.
  • Market Intelligence : Size markets, map competitors, synthesize buyer pains and jobs-to-be-done; turn insights into roadmap and GTM recommendations.
  • Pipeline Enablement : Create core PMM artifacts (value frameworks, pitch decks, one-pagers, FAQs, objection handling); enable Sales / CS through trainings and talk tracks.
  • Demand Support : Partner with Demand Gen on campaigns, content, and events; define target segments, offers, and success metrics.
  • Qualifications :

  • Bachelor’s in Business, Marketing, or a life sciences field.
  • 3–5 years in Product Marketing or Product Management; experience with real-world data (claims, labs, EMR / EHR, Rx, hub / specialty pharmacy) strongly preferred.
  • Proven ability to turn technical concepts into compelling, concise messaging and content.
  • Executive-ready communicator; excellent writing and PowerPoint.
  • Comfortable in fast-moving, cross-functional environments; bias to action.
  • Pragmatic Institute or PMA certification a plus
  • Location : United States

    Our Guiding Principles for success at Norstella :

    01 : Bold, Passionate, and Mission-First

    02 : Integrity, Truth, and Reality

    03 : Kindness, Empathy, and Grace

    04 : Resilience, Mettle, and Perseverance

    05 : Humility, Gratitude, and Learning

    Benefits :

  • Medical and Prescription Drug Benefits
  • Health Savings Accounts (HSA) or Flexible Spending Accounts (FSA)
  • Dental & Vision Benefits
  • Basic Life and AD&D Benefits
  • 401k Retirement Plan with Company Match
  • Company Paid Short & Long-Term Disability
  • Paid Parental Leave
  • Paid Time Off & Company Holidays
  • The expected base salary for this position ranges from $120,000 to $140,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus.

    Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.

    Sometimes the best opportunities are hidden by self-doubt. We disqualify ourselves before we have the opportunity to be considered. Regardless of where you came from, how you identify, or the path that led you here- you are welcome. If you read this job description and feel passion and excitement, we’re just as excited about you.

    All legitimate roles with Norstella will be posted on Norstella’s job board which is located at norstella.com / careers. If a role is not posted on this job board, a candidate should assume the role is not a legitimate role with Norstella. Norstella is not responsible for an application that may be submitted by or through a third-party and candidates should proceed with extreme caution if a third-party approaches them about an open role with Norstella. Norstella will never ask for anything of value or any type of payment during or as part of any recruitment, interview, or pre-hire onboarding process. If you are aware of or have reason to believe a job posting purportedly for a role with Norstella is fraudulent or otherwise not authorized by Norstella, please contact the Company using the following email address : [email protected] .

    Norstella is an equal opportunity employer. All job applicants will receive equal treatment regardless of race, creed, color, religion, alienage or national origin, ancestry, citizenship status, age, physical or mental disability or handicap, medical condition, sex (including pregnancy and pregnancy-related conditions), marital or domestic partner status, military or veteran status, gender, gender identity or expression, sexual orientation, genetic information, reproductive health decision making, or any other protected characteristic as established by federal, state, or local law.

    Create a job alert for this search

    Product Marketing Manager • Trenton, NJ, United States

    Related jobs
    Sr. Manager, Data Product Manager- Retail Bank Marketing and Operations

    Sr. Manager, Data Product Manager- Retail Bank Marketing and Operations

    Pennsylvania Staffing • Philadelphia, PA, US
    Full-time +1
    Retail Bank Marketing and Operations Product Management at Capital One is a booming, vibrant craft that requires reimagining the status quo, finding value creation opportunities, and driving innova...Show more
    Last updated: 2 days ago • Promoted
    Product Marketing Manager - Oracle AI Database Security

    Product Marketing Manager - Oracle AI Database Security

    Oracle • Trenton, NJ, United States
    Full-time
    Oracle is seeking an experienced Product Marketing Manager with deep expertise in data security and AI to help shape the narrative of, and help promote the security benefits across the Oracle AI Da...Show more
    Last updated: 19 hours ago • Promoted • New!
    Product Marketing Manager

    Product Marketing Manager

    EPM Scientific • East Windsor, NJ, United States
    Full-time
    Exciting opportunity for a Product Manager to lead a new Biosimilar Launch!.Support launch planning and annual marketing strategy. Partner with TLL team for KOL and advocacy group engagement.Serve a...Show more
    Last updated: 30+ days ago • Promoted
    Regional Marketing Manager - CGA, USA

    Regional Marketing Manager - CGA, USA

    Crimson Education • New Jersey, New Jersey, .US
    Full-time
    Quick Apply
    At Crimson Global Academy, we unlock our students' limitless potential, together, for extraordinary futures.We're a leading online education provider helping students achieve their academic goals a...Show more
    Last updated: 21 days ago
    Product Marketing Manager - Oracle Autonomous AI Database

    Product Marketing Manager - Oracle Autonomous AI Database

    Oracle • Trenton, NJ, United States
    Full-time
    Oracle is seeking an experienced Product Marketing Manager to help shape and promote its premier Oracle AI Autonomous Database. In this high-visibility role, you'll collaborate closely with senior e...Show more
    Last updated: 17 hours ago • Promoted • New!
    Marketing Sales Specialist (250k+ per year)

    Marketing Sales Specialist (250k+ per year)

    Best Version Media USA • Warrington, Pennsylvania
    Full-time
    Quick Apply
    We work with entrepreneurial publishers to deliver monthly print and digital content centered on neighborhood events, local businesses, and community stories. B2B Sales : Sell both print and digital ...Show more
    Last updated: 30+ days ago • Promoted
    Sr. Manager, Data Product Manager- Retail Bank Marketing and Operations

    Sr. Manager, Data Product Manager- Retail Bank Marketing and Operations

    Capital One • Feasterville, PA, US
    Full-time +1
    Manager, Data Product Manager- Retail Bank Marketing and Operations Product Management at Capital One is a booming, vibrant craft that requires reimagining the status quo, finding value creation op...Show more
    Last updated: 1 day ago • Promoted
    Marketing Manager - Global Bioquell

    Marketing Manager - Global Bioquell

    Ecolab • Horsham, PA, US
    Full-time
    Global Bioquell Marketing Manager.Ecolab Life Sciences is seeking an innovative Marketing Manager for our Global Bioquell Equipment & Services Portfolio. This individual will lead the strategies and...Show more
    Last updated: 30+ days ago • Promoted
    Principal Product Marketing Manager, Artificial Intelligence (OCI)

    Principal Product Marketing Manager, Artificial Intelligence (OCI)

    Oracle • Trenton, NJ, United States
    Full-time
    Oracle is seeking a product marketing expert in artificial intelligence.This is a technical role centered around content creation. Key activities include demo and product walkthrough creation, compe...Show more
    Last updated: 30+ days ago • Promoted
    Product Marketing Manager - Oracle AI Database for Multicloud

    Product Marketing Manager - Oracle AI Database for Multicloud

    Oracle • Trenton, NJ, United States
    Full-time
    The Oracle AI Database team is seeking an experienced Product Marketing Manager to shape and promote our industry-leading Oracle AI Database solutions in multicloud environments.In this critical, h...Show more
    Last updated: 19 hours ago • Promoted • New!
    Senior Product Manager, AI Content Discovery

    Senior Product Manager, AI Content Discovery

    Amazon.com • Edison, NJ, United States
    Full-time
    At Audible, we believe stories have the power to transform lives.It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global liste...Show more
    Last updated: 4 hours ago • Promoted • New!
    Product Category Marketing Manager

    Product Category Marketing Manager

    Miele • Princeton, NJ, US
    Full-time
    Refrigeration Category Marketing Manager.The Category Marketing position is responsible to successfully develop the Refrigeration Category in the North American Region (US, Canada, Mexico) by manag...Show more
    Last updated: 30+ days ago • Promoted
    Senior Product Manager, Neuro Oncology (Remote)

    Senior Product Manager, Neuro Oncology (Remote)

    Remote Staffing • Philadelphia, PA, US
    Remote
    Full-time
    Senior Product Manager (SPM) Marketing, Neuro-oncology.Jazz Pharmaceuticals is a global biopharma company whose purpose is to innovate to transform the lives of patients and their families.We are d...Show more
    Last updated: 3 days ago • Promoted
    Lead Product Marketing Manager

    Lead Product Marketing Manager

    Lumen Inc • Trenton, NJ, United States
    Full-time
    We are igniting business growth by connecting people, data and applications - quickly, securely, and effortlessly.Together, we are building a culture and company from the people up - committed to t...Show more
    Last updated: 17 hours ago • Promoted • New!
    Marketing Manager

    Marketing Manager

    The Art of Medicine • Philadelphia, PA, United States
    Full-time
    Job Posting : Growth Marketing Manager.Philadelphia, PA (Hybrid; remote possible for the right candidate).We’re a rapidly growing multi-state compounding pharmacy with a strong reputation for qualit...Show more
    Last updated: 13 days ago • Promoted
    Product Manager / Sr. Product Manager

    Product Manager / Sr. Product Manager

    SERB Pharmaceuticals • Philadelphia, PA, US
    Full-time
    SERB is a fast-growing specialty pharmaceutical company that equips healthcare providers worldwide with life-saving medicines for patients facing rare conditions and emergencies.For over 30 years w...Show more
    Last updated: 26 days ago • Promoted
    Territory Sales Manager

    Territory Sales Manager

    Luxury Bath NJPA • Bordentown, NJ, US
    Full-time
    Location : New Jersey & Eastern Pennsylvania (Travel within territory required).Compensation : Base Salary + Uncapped Commission + Performance Bonuses (Top earners : $150,000–$400,000 annual...Show more
    Last updated: 30+ days ago • Promoted
    Associate Director, Analytics Product Management

    Associate Director, Analytics Product Management

    Sanofi • MORRISTOWN, NJ, US
    Full-time
    Associate Director, Analytics Product Management.Join the team transforming care for people with immune challenges, rare diseases, cancers, and neurological conditions. In Specialty Care, you’ll hel...Show more
    Last updated: 17 hours ago • Promoted • New!