Sr. Product Manager

Senior Product Manager

At Ford, we are not just building vehicles; we are crafting the future of mobility and connecting our customers to experiences that move them. The Adventure Digital Products team is at the forefront of this transformation, focused on delivering groundbreaking digital solutions that empower our customers to explore, connect, and enjoy their journeys like never before. We are looking for a highly capable and empathetic Senior Product Manager who thrives on solving complex problems and delivering impactful products in a fast-paced environment.

As a Senior Product Manager, you will be the driving force behind a portfolio of digital products, collaborating with world-class engineering, design, marketing, and business teams. You will own the product strategy, roadmap, and execution for digital features that span our adventure vehicle lineup, mobile applications, and web platforms. This role demands a deep understanding of customer needs, market trends, and technological capabilities, translating them into compelling product visions and tangible deliverables. You will champion the customer voice, ensuring our digital offerings are intuitive, delightful, and fundamentally enhance the adventure lifestyle. You will operate with a high degree of autonomy, making data-driven decisions, and influencing stakeholders across the organization to bring your vision to life.

Responsibilities

Product Strategy & Vision : Define and articulate a clear product vision, strategy, and roadmap for in-vehicle, mobile, and web digital products tailored for adventure vehicles and customers.

End-to-End Product Lifecycle Management : Lead the entire product development lifecycle from initial discovery, ideation, and validation through development, launch, and post-launch iteration.

Customer Research & Insights : Conduct comprehensive customer research, market analysis, and competitive benchmarking to deeply understand user needs, pain points, and opportunities within the adventure segment.

Requirements Definition : Translate customer insights and business objectives into detailed product requirements, user stories, and acceptance criteria.

Product Documentation : Author high-quality Product Requirements Documents (PRDs) and PRFAQs (Press Release / Frequently Asked Questions) to align cross-functional teams and secure buy-in for new initiatives.

Cross-functional Leadership : Collaborate closely with engineering, UX / UI design, data science, marketing, legal, and other stakeholders to ensure successful product delivery and adoption.

Prioritization & Roadmapping : Own the product backlog, prioritize features and enhancements based on strategic impact, customer value, and technical feasibility, and manage trade-offs effectively.

Launch & Iteration : Oversee product launches, define and monitor key performance indicators (KPIs), analyze product performance, and drive continuous iteration and optimization.

Stakeholder Management : Present product strategies, roadmaps, and updates to senior leadership and foster strong relationships with internal and external partners.

Innovation & Evangelism : Act as an internal and external evangelist for your products, identifying opportunities for innovation and making creative recommendations to expand the product base and vision.

Qualifications

You'll have...

Bachelor's degree in Computer Science, Engineering, Business, or a related field.

5+ years of experience in product management, delivering consumer-facing digital products.

Proven experience leading end-to-end digital product development.

Demonstrated ability to conduct customer research, define product strategy, and manage product roadmaps.

Experience writing detailed product requirements (e.g., PRDs, user stories) and performing discovery and validation activities.

Strong understanding of agile development methodologies.

Even better, you may have...

Master's degree or MBA.

Experience with adventure, outdoor, or automotive-related digital products or services.

Experience in a fast-paced, complex organization, demonstrating strong organizational and leadership abilities.

Exceptional communication, presentation, and interpersonal skills, with the ability to influence diverse stakeholders.

Experience work in matrix-size organizations, with strong cross-collaboration with engineering, design, and other teams.

Proven experience leading end-to-end product development for in-vehicle, mobile, or web platforms.

A proven track record of successful product launches and driving measurable business impact.

Familiarity with data analytics tools and A / B testing methodologies to inform product decisions.

Experience with PRFAQs or similar narrative-driven product development frameworks.

You may not check every box, or your experience may look a little different from what we've outlined, but if you think you can bring value to Ford Motor Company, we encourage you to apply!

As an established global company, we offer the benefit of choice. You can choose what your Ford future will look like : will your story span the globe, or keep you close to home? Will your career be a deep dive into what you love, or a series of new teams and new skills? Will you be a leader, a changemaker, a technical expert, a culture builderor all of the above? No matter what you choose, we offer a work life that works for you, including :

• Immediate medical, dental, vision and prescription drug coverage
• Flexible family care days, paid parental leave, new parent ramp-up programs, subsidized back-up child care and more
• Family building benefits including adoption and surrogacy expense reimbursement, fertility treatments, and more
• Vehicle discount program for employees and family members and management leases
• Tuition assistance
• Established and active employee resource groups
• Paid time off for individual and team community service
• A generous schedule of paid holidays, including the week between Christmas and New Year's Day
• Paid time off and the option to purchase additional vacation time

This position is a leadership level 6.

Visa sponsorship is not available for this position.

Candidates for positions with Ford Motor Company must be legally authorized to work in the United States. Verification of employment eligibility will be required at the time of hire.

We are an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, religion, color, age, sex, national origin, sexual orientation, gender identity, disability status or protected veteran status. In the United States, if you need a reasonable accommodation for the online application process due to a disability, please call 1-888-336-0660.

This position is hybrid. Candidates who are in commuting distance to a Ford hub location may be required to be onsite four or more days per week.