Assistant Director of Marketing and Communications

THE FAENA CULTURE

The FAENA Movement is one of culture, art and community. The FAENA Culture is steeped in the warmth and traditions of the south combining authentic and attentive hospitality with the world’s finest amenities. We act as a catalyst in making dreams a reality with the collaboration of ideas. Creating carefully curated spaces paired with excellence in service to delight the most sophisticated guests as they are indulged by the FAENA Culture.

JOB OVERVIEW

The Assistant Director of Marketing serves as the senior on-property marketing leader for the Faena District in Miami Beach. This role provides strategic leadership and tactical execution across all outlets within the district, including Faena Miami Beach, Casa Faena, Tierra Santa Healing House, Pao, Los Fuegos, Faena Theater, Saxony Bar, The Living Room, and other branded experiences. The position is responsible for ensuring brand integrity, driving awareness, and executing innovative campaigns that align with Faena’s vision of art, culture, and luxury hospitality.

DUTIES AND RESPONSIBILITIES

•Acts as the primary on-property lead for all Marketing & Communications initiatives across the Faena District. Ensures alignment with corporate and New York marketing leadership while tailoring strategies to the Miami market.

•Oversees execution of integrated marketing campaigns, activations, and initiatives across digital, print, PR, and experiential channels.

•Ensures brand consistency, timeliness, and cross-department alignment.

•Serves as day-to-day liaison between Marketing and Operations, ensuring effective communication and execution of events, programming, and brand initiatives.

•Manages, coaches, and develops the Marketing Manager and Marketing Coordinator.

•Fosters a culture of accountability, creativity, and growth within the team.

•Leads the planning, content creation, and execution of social media calendars and activations for the Faena District and its outlets.

•Monitors engagement and performance, ensuring alignment with global brand standards.

•Oversees production of marketing collateral and promotional materials.

•Collaborates with internal creative teams and external vendors to maintain brand excellence.

• Coordinates photo and video shoots, ensuring adherence to Faena’s visual identity, styling, and operational logistics.

•Supports SEO, SEM, metasearch, OTA optimization, and digital performance in collaboration with the Brand Director and Revenue teams.

•Enhances visibility across third-party and owned digital platforms.

•Ensures accuracy and consistency of Faena District information across all platforms, including website, Google, OpenTable, TripAdvisor, OTA listings, and more.

•Partners with the Director of Marketing & Communications and PR agencies to manage press visits, influencer activations, and media opportunities.

•Supports local messaging and campaign amplification.

•Analyzes competitor activity, industry trends, and guest behavior to inform strategic marketing initiatives.

•Assists with CRM initiatives, campaign deployment, and planning of the property’s email calendar in coordination with corporate and brand teams.

•Monitors and report key marketing metrics (social, web, email, TripAdvisor, etc.).

•Identifies trends and opportunities to improve performance.

•Tracks marketing budgets, manages vendor invoices, and coordinates with Finance on reconciliation.

•Recommends innovative approaches to luxury marketing and digital engagement.

•Partners with the Creative Department to plan, execute and monitor all print, digital and web campaigns.

•Monitors activities of competitive hotels and industry trends.

•Assists the Director of Marketing and Communications in forecasting, budgeting, and reporting for marketing and communications.

•Fosters a positive and collaborative work environment that encourages teamwork and professional growth.

• Develops and implements creative strategies for revenue enhancement.

•Provides ongoing coaching, feedback, and support to ensure high standards of performance and guest satisfaction are upheld.

•Maintains a deep understanding of the hotel's facilities, services, and amenities to offer tailored recommendations.

•Champions effective hiring, training, development, promotion, and continuous reinforcement of the marketing team.

•Assists the Director in the human resources function within the division. Oversees recruitment and development of employees; hires, trains, empowers, coaches and counsels, performance, and salary reviews, resolves conflict through fair treatment policy. Partners with Human Resources to discipline and terminate, as appropriate.

REQUIREMENTS

•Bachelor’s degree in Marketing, Communications, Hospitality, or related field.

•Minimum 5–7 years of progressive marketing experience, preferably within luxury hospitality, lifestyle, or luxury brands.

•Strong leadership experience, with proven ability to manage and develop teams.

•Expertise in digital marketing, social media, and brand management.

•Strong project management and cross-functional collaboration skills.

•Excellent communication, presentation, and writing skills.

•Highly organized, detail-oriented, and able to manage multiple priorities in a fast-paced environment.

•Creative mindset with a strong understanding of luxury positioning and experiential marketing.

•Solid understanding of the creative process, with intermediate-to-advanced knowledge of Adobe Suite programs

•Solid understanding of project management, including the ability to identify and resolve issues, manage risk, run team meetings and allocate resources.

•Able to easily identify and utilize emerging trends and technology to generate revenue.

•Must exhibit an approachable, authentic and engaging demeanor, setting an example for all Team Members.

•Exhibits a professional attitude, diplomacy and an ability to handle difficult situations.

•Highly responsible, reliable and ethical. A reputation for honesty and integrity.

•Results oriented and highly motivated self-starter.

•Ability to work days, nights and weekends; when necessary, Flexibility to work evenings, and holidays as required to accommodate the needs of the operational demands of the hotel.