Digital Marketing Manager

Job Description

Job Description

Digital Marketing Manager - Houston, TX

Welcome to Wan Bridge, the forefront of the rent-to-build industry. Join our dynamic team and enjoy daily free lunches, comprehensive healthcare coverage, and a supportive, family-like work environment. Your professional journey begins here, where innovation meets a commitment to shaping the future of rent-to-build solutions.

Job Summary :

The Digital Marketing Manager is responsible for overseeing all digital marketing efforts, including paid media campaigns, website oversight, Martech integrations, and performance reporting. This role emphasizes data-driven strategies, digital advertising, and optimization of online customer experiences. The Digital Marketing Manager ensures that digital investments deliver measurable ROI and align with broader marketing strategies.

Duties / Responsibilities :

• Manage and optimize digital advertising campaigns (PPC, geofencing, Meta, programmatic).
• Oversee website structure, wireframes, and digital experience audits.
• Lead Martech setup, including Google Analytics, tracking pixels, GMB, and related tools.
• Oversee ILS contracts, launch and maintenance of listings (Zillow, Apartments.com, Apartmentlist.com)
• Analyze and report on digital campaign performance, providing insights and ROI metrics.
• Manage relationships with digital agencies and vendors.
• Oversee reputation management platforms, including access and approvals.
• Track and manage marketing budgets and expenses for digital campaigns.
• Support event initiatives through digital campaign execution.

The above listing represents the general duties considered essential functions of the job and is not to be considered a detailed description of all the work requirements that may be inherent in the position. Other duties may be assigned, as necessary.

Qualifications :

Essential Functions :

Wan Bridge is an Equal Opportunity Employer.

Job Posted by ApplicantPro