Manager, Marketing Optimization

Position Purpose :

The Marketing Operations Technology Manager provides digital and technology-driven thought leadership and solutions for creative and operations teams including asset management, campaign and offer management, content management as well as process and project workflows. The Marketing Operations Technology Manager leverages our overarching strategic vision and roadmap and his / her understanding of roles, work processes, schedules and deliverables to bridge the gap between creative needs and technology solutions to drive effectiveness, efficiency and quality marketing outputs. In partnership with MarTech, the Marketing Operations Technology Manager will explore new technology solutions as well as identify opportunities to leverage existing technology across new applications to drive innovation and creative production at scale. She / he is continuously looking for ways to improve and optimize existing processes and internal software tools and systems to enable teams to create and distribute superior content more efficiently to meet the business needs. She / he will partner closely with product management to draft business requirements documentation and govern the requested enhancements on behalf of the creative and operations teams. This role requires collaborative leadership, demonstrated organizational, problem solving and communication skills. She / he will partner with a diverse set of stakeholders within creative, marketing & media teams, MarTech, engineering and external suppliers to implement process, automation and technology solutions that will ensure operational and creative excellence.

Key Responsibilities :

• 25% Analyze Technology - Analyze marketing technology current uses and gaps and leverage findings to help identify necessary features and enhancements and / or new solutions to solve their needs. Develop KPIs to measure ongoing business impacts.
• 25% Business Partnership - Gather business requirements and draft documentations outlining key needs and objectives. Effectively partner with MarTech and engineering teams to prioritize requests, roadmaps and overall governance of the systems.
• 25% Relationship Management - Ownership of third-party relationships. Oversee project scope, SOWs and contractual negotiations.
• 25% Subject Matter Expert for Marketing - Serve as the SME for marketing technology solutions and internal software tools. Conduct competitive research and analysis of other offerings. Ensure appropriate change management, user training, project roll out and ongoing support of technology solutions.

Direct Manager / Direct Reports :

This position reports to the Sr Manager, Operations Process

This position has 3 direct reports.

Travel Requirements :

Typically requires overnight travel 5% to 20% of the time.

Physical Requirements :

Most of the time is spent sitting in a comfortable position and there is frequent opportunity to move about. On rare occasions there may be a need to move or lift light articles.

Working Conditions :

Located in a comfortable indoor area. Any unpleasant conditions would be infrequent and not objectionable.

Minimum Qualifications :

Must be eighteen years of age or older.

Must be legally permitted to work in the United States.

Preferred Qualifications :

Applied marketing automation best practices with a detailed understanding of marketing process and marketing technology solutions

Experience in software testing, business analysis and / or workflow development

Change management leadership with the ability to effectively manage multiple projects at once

Strong understanding of modern marketing processes and technology capabilities around the following areas : Marketing Resource Management, Marketing Analytics, and Customer Data Management

Preferred Education Requirements : Bachelor's degree

Preferred Work Experience : 10 + years of previous related work experience

Minimum Education :

The knowledge, skills and abilities typically acquired through the completion of a bachelor's degree program or equivalent degree in a field of study related to the job.

Preferred Education :

No additional education

Minimum Years of Work Experience :

Preferred Years of Work Experience :

No additional years of experience

Minimum Leadership Experience :

None

Preferred Leadership Experience :

None

Certifications :

None

Competencies :

Decision Quality

Collaborates

Drives Engagement

Plans and Aligns

Communicates Effectively

Customer Focus

Develops Talent

Drives Results

Manages Conflict