Senior Manager, Member Engagement & Loyalty Marketing, CVS Virtual Care

Senior Manager, Member Engagement & Loyalty Marketing

At CVS Health, we are building a world of health around every consumer and surrounding ourselves with dedicated colleagues who are passionate about transforming health care.

As the nation's leading health solutions company, we reach millions of Americans through our local presence, digital channels, and more than 300,000 purpose-driven colleagues caring for people where, when, and how they choose in a way that is uniquely more connected, more convenient, and more compassionate. And we do it all with heart, each and every day.

Position Summary

The Senior Manager, Member Engagement & Loyalty Marketing, CVS Virtual Care, will lead the B2C and B2B marketing strategy and execution focused on enhancing member engagement, loyalty, and utilization of CVS Virtual Care services. This role is critical for driving growth and ensuring that our marketing initiatives align with the overall business objectives of CVS Health.

Key Responsibilities

• Integrated Marketing Strategy : Develop and execute a comprehensive marketing plan that drives awareness and adoption of CVS Virtual Care products. Leverage data, customer insights, and outcomes-focused strategies to inform decision-making and optimize campaign performance.
• Storytelling & Influencing : Craft compelling narratives that resonate with target audiences, driving engagement and influencing perceptions. Clearly articulate ideas to effectively influence partners and stakeholders.
• Sales Enablement : Collaborate closely with the CVS sales team to create impactful messaging and sales enablement materials that enhance the effectiveness of B2B initiatives and resonate with target audiences.
• Cross-Functional Collaboration : Partner with internal and external subject matter experts to identify and align on business priorities. Ensure effective development and implementation of marketing plans while building strong relationships with stakeholders across the organization.
• Campaign Development : Create and implement results-driven omni-channel marketing strategies for acquisition and ongoing engagement. Continuously evolving these strategies based on data analysis and insights.
• Data Evaluation and Interpretation : Utilize strong analytical skills to assess the effectiveness of marketing campaigns. Leverage audience insights, market research, and industry knowledge to optimize future initiatives.
• Measurement Plans : Deliver effective measurement plans that form the most effective approaches to engage and influence target audiences and drive demand, communicating with business partners on plans and performance in a continuous improvement cycle.
• Creative Management : Compile and present comprehensive creative briefs to guide execution and implementation with internal and external creative agencies. Manage agency relationships to develop, produce, and deploy creative assets effectively, ensuring alignment with marketing strategies and business objectives.
• Stakeholder Identification : Identify stakeholders and resources needed for successful project execution, proactively networking to create collaborative partnerships.

Required Qualifications

Preferred Qualifications

Ideal Candidate Profile

The ideal candidate is a seasoned, collaborative marketing leader who can transform user insights into user-centric marketing and digital experiences. This role requires a strategic thinker who thrives in a fast-paced, cross-functional environment and is committed to driving member engagement through innovative marketing solutions.

Heart at Work Attributes

Education

Bachelor's degree in marketing, communications, journalism or related field or equivalent experience (4 years).

Pay Range

$82,940.00 - $182,549.00

This pay range represents the base hourly rate or base annual full-time salary for all positions in the job grade within which this position falls. The actual base salary offer will depend on a variety of factors including experience, education, geography and other relevant factors. This position is eligible for a CVS Health bonus, commission or short-term incentive program in addition to the base pay range listed above. This position also includes an award target in the company's equity award program.

Our people fuel our future. Our teams reflect the customers, patients, members and communities we serve and we are committed to fostering a workplace where every colleague feels valued and that they belong.

Great benefits for great people

We take pride in our comprehensive and competitive mix of pay and benefits investing in the physical, emotional and financial wellness of our colleagues and their families to help them be the healthiest they can be. In addition to our competitive wages, our great benefits include :

Application window for this opening will close on : 10 / 17 / 2025

Qualified applicants with arrest or conviction records will be considered for employment in accordance with all federal, state and local laws.