Director of Strategic Marketing

The Role

We are seeking a Director of Strategic Marketing to build and execute a high-impact marketing strategy that accelerates growth, strengthens market positioning, and improves commercial performance. This leader will drive strategic segmentation, value proposition development, and go-to-market execution across PMS’s core end markets, including Life Sciences and Electronics, while enabling sales, product management, and executive leadership with actionable insights and measurable outcomes.

The ideal candidate combines strategic thinking and analytical rigor with the ability to translate strategy into commercial execution, improving lead quality, conversion, and revenue growth. This role is highly cross-functional and requires a leader who can operate in a fast-paced environment with high accountability and a focus on measurable value creation.

Job Responsibilities

Growth Strategy & Market Positioning

• Own and evolve PMS’s strategic marketing roadmap, aligned with enterprise growth and value creation objectives

• Lead market, customer, and competitor analyses to identify high-growth segments, whitespace opportunities, and commercial priorities

• Develop and refine PMS’s value propositions, messaging architecture, and differentiated positioning across key end markets

• Build segmentation and targeting strategies that improve pipeline efficiency and market share capture

Go-to-Market Strategy & Commercial Enablement

• Lead development and execution of go-to-market strategies for priority product lines, services, and innovation launches

• Partner with Sales to drive consistent positioning, message adoption, and field readiness through content, training, and tools

• Develop strategic pricing and packaging inputs in collaboration with Product and Finance to support margin expansion

• Translate customer insights into actionable sales plays, account-based initiatives, and market-specific programs

Demand Generation & Performance Marketing

• Drive integrated demand generation programs to increase qualified pipeline, conversion, and revenue contribution

• Improve performance measurement and ROI tracking across campaigns, channels, and content

• Optimize marketing investments to ensure efficiency, accountability, and alignment to commercial goals

• Build scalable programs that grow inbound demand while supporting strategic outbound initiatives

Portfolio & Lifecycle Marketing

• Lead lifecycle marketing strategy to support product adoption, retention, upsell/cross-sell, and customer engagement

• Develop content strategies that reinforce PMS as a thought leader and trusted partner in regulated and high-precision industries

• Coordinate product messaging, launch strategy, and adoption plans with Product Management and R&D

Cross-Functional Leadership & Stakeholder Management

• Partner closely with Product, Sales, Service, R&D, and Quality teams to ensure aligned market strategy and execution

• Deliver executive-ready analyses, reporting, and recommendations to leadership and PE stakeholders

• Influence key commercial decisions through data-driven insights and structured business cases

• This job description is not intended to be all-inclusive. Responsibilities may evolve over time, and other related duties may be assigned to meet the ongoing needs of the company.

Key Attributes for Success

• Highly strategic and execution-oriented; drives results through structured thinking and follow-through

• Commercially minded with a bias toward growth, efficiency, and impact

• Comfortable operating in ambiguous environments with high accountability and fast decision cycles

• Strong storyteller who can translate technical products into clear customer value

• High integrity and ability to manage confidential information and sensitive market insights

Required Qualifications

• Bachelor’s degree required; MBA preferred

• 8–12+ years of progressive experience in strategic marketing, product marketing, or commercial strategy, ideally in B2B industrial technology, instrumentation, or regulated markets

• Demonstrated ability to lead segmentation, positioning, and GTM execution with measurable growth results

• Strong analytical and financial acumen; comfort working with pipeline metrics, conversion data, and ROI analysis

• Experience working in Private Equity-backed, high-growth, or transformation environments strongly preferred

• Exceptional communication skills and ability to align cross-functional stakeholders around clear priorities

Work Environment & Physical Requirements

• This role primarily operates in an office/lab/manufacturing environment. Must be able to sit, stand, and use a computer for extended periods of time

• Occasional lifting of up to 20 lbs. may be required

• Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions of this role

Compensation & Benefits

• Competitive base salary range: $132500 - 198750 depending on experience

• Performance bonus eligible

  Our compensation philosophy: we offer competitive pay based on market data, including local, national, and industry benchmarks. For new hires, offers are generally within the established min- to mid-point of the range for the role, with flexibility to recognize experience, skills, and education. Our approach ensures fair pay internally while remaining competitive externally and allows room for growth.

• Comprehensive benefits package:

  Health coverage: medical, dental, vision, fsa, onsite clinic (CO employees), life insurance

  401(k) retirement plan with company match

  Vacation, holiday, and leave policies

  Tuition reimbursement, Employee recognition programs, Employee assistance programs

Particle Measuring Systems is proud to be an Equal Opportunity Employer and are committed to building an inclusive and supportive workplace where everyone can thrive