Engagement Manager, Omnichannel Client Enablement

To be eligible for this position, you must reside in the same country where the job is located.

Position Purpose :

Our Engagement Managers (EMs) understand clients and they understand the importance of data. EMs take our projects from handoff to delivery, keeping track of all the moving pieces along the way before providing insights to a client. A great EM can form healthy relationships with both client and internal teams, is an analytical thinker, and is able to manage projects successfully.

Principal Accountabilities :

• Plays the role of key client contact. Builds trust with clients by serving as the SME for their campaign development and measurement needs.
• Collaborates with campaign development leads (CDL) on Experience Plan to inform strategic campaign strategy (content strategy, content pillars, message map, and segmentation) aligned to brand objectives and customer needs.
• Responsible for maintaining a deep knowledge of customer segmentation, works closely with Market Research and Customer experience (Cx) teams to continue to build understanding.
• Develops and maintain campaign blueprint. Build campaign design through data-driven customer insights in collaboration with CDL, CX. Maintains a deep understanding of available data and campaign analytics (both internal and external).
• Recommends channel strategy and investments, including vendor partners, based on channel reach / affinity, strategic fit for content, and historical engagement / campaign insights and ROI insights.
• Serves as Campaign Analytics point on development of measurement plan (define goals for each campaign and tactic). Lead Blueprint Ops in collection of data sets in support of measurement plan.
• Defines test & learn plans, collaborate with teams to monitor performance vs. objectives, and assess depth of engagement to identify recommended adjustments to campaign parameters (channel, content, segmentation).
• Partners with Blueprint Ops and Quick Pivot to translate tactical blueprint into detailed business rules.
• Partners with data enablement SME to ensure tagging activities are planned and executed to support measurement goals.
• Partners with Investment Analytics Team to plan and measure business impact.

Ideal Candidate :

Minimum Experience Required :

Preferred Additional Areas of Experience :

IQVIA is a leading global provider of clinical research services, commercial insights and healthcare intelligence to the life sciences and healthcare industries. We create intelligent connections to accelerate the development and commercialization of innovative medical treatments to help improve patient outcomes and population health worldwide . Learn more at  https : / / jobs.iqvia.com

IQVIA is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other status protected by applicable law. https : / / jobs.iqvia.com / eoe

The potential base pay range for this role, when annualized, is $102,200.00 - $284,700.00. The actual base pay offered may vary based on a number of factors including job-related qualifications such as knowledge, skills, education, and experience; location; and / or schedule (full or part-time). Dependent on the position offered, incentive plans, bonuses, and / or other forms of compensation may be offered, in addition to a range of health and welfare and / or other benefits.