Senior B2B Growth Marketing Manager - Organic

Job Description

Join the team redefining how the world experiences design. Hello, g'day, mabuhay, kia ora, ??, hallo, vítejte! Thanks for stopping by. We know job hunting can be a little time consuming and you're probably keen to find out what's on offer, so we'll get straight to the point.

Where and How You Can Work

Our flagship office is in Sydney, Australia, but we've made our way from down under to a hub in San Francisco, which is now home to our US operations. We offer flexibility in how and where you work. We trust our Canva team members to choose the balance that empowers them and their team to achieve their goals.

What You'd Be Doing in This Role

• Owning the strategy and performance of Canva's B2B website, collaborating with SEO, content, and digital teams to drive key business metrics.
• Leading demand capture initiatives across the inbound funnel, using AI and new technologies to increase lead conversion.
• Scaling community-led growth by growing owned communities and engaging authentically in external networks to boost visibility and buyer intent.
• Building high-impact organic loops by connecting content, search, and community engagement.
• Using data to prioritise and plan a global roadmap that aligns cross-functional teams around the highest-impact work.
• Driving experimentation – from ideation to launch – to identify scalable, repeatable growth levers.
• Aligning closely with ops, sales, and MarTech to ensure website strategy supports broader funnel performance.
• Establishing the infrastructure, tooling, and playbooks needed to scale inbound programs efficiently.
• Advocating for resources, managing budgets, and tracking ROI across tooling, content, and innovation.
• Partnering with data teams to evolve attribution models and uncover new areas for proactive growth.

You're Probably a Match If

About the Team

The B2B Growth Marketing team is on a mission to help Canva become the workplace design tool of choice globally. We focus on scaling awareness and inbound growth through experimentation, strategic bets, and relentless pursuit of business value. Our team partners closely with sales and product teams to grow the Business and Enterprise user base, and we're just getting started. We're looking for a Senior B2B Growth Marketer to lead Canva's organic and community-led inbound strategy in a new era of brand discovery.

What's in it for you?

Achieving our crazy big goals motivates us to work hard – and we do – but you'll experience lots of moments of magic, connectivity and fun woven throughout life at Canva, too. We also offer a range of benefits to set you up for every success in and outside of work. Here's a taste of what's on offer :

Other Stuff to Know

We make hiring decisions based on your experience, skills, merit and business needs, in compliance with applicable local laws. We celebrate all types of skills and backgrounds at Canva so even if you don't feel like your skills quite match what's listed above – we still want to hear from you! When you apply, please tell us the pronouns you use and any reasonable adjustments you may need during the interview process. Please note that interviews are conducted virtually.

Check out lifeatcanva.com for more info.

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