Vice President of Product & Segment Marketing

Vice President of Product & Segment Marketing

About the Company

Premier provider of life science tools

Industry

Biotechnology

Type

Public Company

Founded

1998

Employees

5001-10,000

Categories

• Biotechnology
• Genetics
• Medical
• Consulting & Professional Services
• Biochemistry and Molecular Biology
• Bioinformatics
• Biology
• Gene Expression
• Health Care
• Healthcare
• Manufacturing
• Medical Devices & Equipment
• Pharmaceutical Industry
• Pharmaceuticals
• Science
• Test & Measurement Equipment

Business Classifications

About the Role

The Company is seeking a Vice President of Product and Segment Marketing to play a pivotal role in the growth and success of the organization. The successful candidate will be responsible for defining and executing comprehensive product and customer segment marketing strategies that align with the company's business goals. This leadership position requires a strategic thinker with a proven track record in driving brand equity, launching high-impact campaigns, and ensuring that the company's products and services resonate with targeted customer segments. The role involves leading a high-performing team, collaborating with cross-functional departments, and providing mentorship to foster a culture of continuous development and high performance. Candidates for the Vice President of Product and Segment Marketing role at the company should have a Bachelor's degree in life sciences, marketing, or a related field, with an MBA or advanced degree preferred. A minimum of 15 years' experience in strategic marketing and leadership within the biotech, genomics, or life sciences industries is required. The role demands exceptional communication and presentation skills, the ability to work cross-functionally in a global environment, and a strong focus on customer-centric thinking. The Vice President will be expected to lead market segmentation analysis, drive customer-centric product innovation, and ensure that all marketing initiatives are tailored to the unique needs of different customer segments.

Hiring Manager Title

Chief Commercial Officer

Travel Percent

Less than 10%

Functions