Digital Media Engageemnt Specialist

Job Title :

Digital Media Engagement Specialist

Location :

Hybrid; West Chester, PA, USA

Overview :

A leading medical communications organization is seeking a strategic and results-driven Digital Media Engagement Specialist to join its team. This role is ideal for a creative and analytical professional with a strong background in digital media and a passion for healthcare communications.

Key Responsibilities :

Develop and implement digital engagement strategies across various platforms to meet client goals.

Collaborate with internal teams and clients to produce compelling content for healthcare professionals and medical audiences.

Analyze digital campaign performance using analytics tools and provide actionable insights.

Manage social media channels, email marketing campaigns, and digital advertising efforts.

Stay informed on industry trends and emerging technologies to enhance engagement strategies.

Participate in client meetings and contribute strategic recommendations backed by data.

Qualifications :

Minimum of 3 years of experience in digital media, marketing, or medical communications, preferably in an agency or publishing setting.

Strong analytical skills with experience interpreting data to inform strategy.

Proficiency in digital platforms including social media, email marketing, and web analytics.

Excellent communication and project management abilities.

Experience working with healthcare or pharmaceutical clients is a plus.

Familiarity with tools such as Google Analytics, HubSpot, or similar platforms.

Understanding of SEO / SEM best practices.

Ability to thrive in both independent and collaborative work environments.

Desired Skills and Experience

Job Title : Digital Media Engagement Specialist

Location : Hybrid; West Chester, PA, USA

Overview :

A leading medical communications organization is seeking a strategic and results-driven Digital Media Engagement Specialist to join its team. This role is ideal for a creative and analytical professional with a strong background in digital media and a passion for healthcare communications.

Key Responsibilities :

• Develop and implement digital engagement strategies across various platforms to meet client goals.
• Collaborate with internal teams and clients to produce compelling content for healthcare professionals and medical audiences.
• Analyze digital campaign performance using analytics tools and provide actionable insights.
• Manage social media channels, email marketing campaigns, and digital advertising efforts.
• Stay informed on industry trends and emerging technologies to enhance engagement strategies.
• Participate in client meetings and contribute strategic recommendations backed by data.

Qualifications :