Director of Sales

Director of Sales – Akel Homes

PURPOSE AND SUMMARY

The Director of Sales will lead the planning and execution of sales strategy across Akel Homes’ communities, with a primary focus on our flagship Sundance master-planned community in Port St. Lucie . With a development pipeline of more than 8,000 homes to be delivered over the next 20+ years , this is a career-defining opportunity to shape and lead one of Florida’s largest and most dynamic residential communities.

The Director of Sales is responsible for driving sales performance, coaching and developing a team of new home sales professionals, and partnering closely with leadership across Marketing, Operations, and Land. This role is pivotal to ensuring Akel Homes delivers a world-class homebuying experience while achieving long-term growth targets.

FUNDAMENTAL JOB DUTIES / RESPONSIBILITIES

Essential Functions

• Lead the sales team to achieve and exceed established sales goals across all active communities, with a particular focus on the Sundance development.
• Develop and execute an annual Sales Strategy Plan to maximize market share and capture rate in Port St. Lucie and the Treasure Coast.
• Culture – Foster a high-performance sales culture that reflects Akel Homes’ core values of quality, integrity, and customer-first service.
• Talent Acquisition & Retention – Recruit, hire, and retain top-performing sales counselors with experience in new home sales.
• Talent Management – Define and communicate clear goals, metrics, and behaviors for the sales team, reviewing performance monthly and through established evaluation processes.
• Talent Development – Provide consistent coaching, training, and mentorship to sales counselors and managers to elevate performance and skillsets, including B2B sales techniques targeting Realtors.
• Build and expand relationships with Realtors, brokers, and influencers to drive traffic and sales to Akel Homes communities.
• Establish Defined Sales Areas (DSAs) and assign goals and community-specific quotas to ensure coverage and accountability.
• Regularly inspect model homes and sales centers to ensure they are presentation-ready and aligned with Akel’s brand standards.
• Develop and lead inspiring sales meetings, workshops, and training sessions to energize and upskill the team.
• Collaborate with Marketing on campaigns, events, and Realtor outreach to maximize community exposure.
• Partner with Operations, Finance, and Land to ensure alignment of pricing, incentives, and sales strategies with business objectives.
• Monitor sales data, backlog, inventory, and market conditions to adapt strategy and maintain competitive advantage.
• Ensure consistent and accurate use of CRM and sales systems (e.g., Salesforce or equivalent) for pipeline management and reporting.
• Continuously evaluate sales processes, streamline workflows, and eliminate inefficiencies to maximize field sales effectiveness.

QUALIFICATIONS

Education & Licensing

Experience

Technical Skills

Interpersonal & Leadership Skills

WHY AKEL HOMES?