Senior Associate - GTM Excellence, Technology Industry Group (TIG) - Private Equity

Senior Associate – GTM Excellence, Technology Industry Group (TIG) – Private Equity

Alvarez & Marsal (A&M) is a leading independent global professional services firm specializing in turnaround management, performance improvement, and corporate advisory services. The firm is seeking to expand its Private Equity Performance Improvement (PEPI) – Technology Industry Group (TIG) team, specifically within the GTM Excellence practice. With more than 10,000 professionals across six continents, A&M draws on a strong operational heritage and a hands-on approach. Our professionals work closely with organizations and stakeholders to address complex business challenges and maximize value. The Technology Industry Group (TIG) is a growing business targeting high growth in the next 2-4 years. A&M's Private Equity Performance Improvement Services (PEPI) practice, with offices throughout the US, focuses on serving upper-middle-market and large-cap private equity firms who have engaged A&M to help improve operating results at their portfolio companies. The companies we assess are in the upper-middle market, ranging from $50 million to $1 billion+ in revenue.

What will you be doing?

Lead or support GTM diligence workstreams during M&A and growth strategy engagements

Evaluate sales and marketing operating models, including customer segmentation, pricing models, and channel effectiveness, to determine alignment with business strategy

Assess revenue growth opportunities by analyzing customer acquisition strategies, retention metrics, and product-market fit

Conduct interviews with senior leadership, including CROs, CMOs, and sales leaders, to identify gaps in GTM strategy, sales execution, or marketing effectiveness

Engage during the pre-acquisition diligence phase to evaluate sales effectiveness, marketing ROI, pricing strategies, and organizational structures

Develop Day-1 and 100-day plans to drive performance improvements across critical areas such as sales enablement, pricing optimization, customer segmentation, and channel management

Execute merger integration and carve-out strategies, managing critical path workstreams to ensure seamless separation or integration of GTM functions

Identify and implement cost-reduction initiatives in sales and marketing while maintaining or improving revenue performance

Develop and implement pricing strategies to optimize revenue and margin performance

How will you be supported?

We offer excellent opportunities for career advancement and leadership development. Our leadership team provides career growth, training, and exposure to international business assignments. Build your skillset by providing valuable insight into how an entire business goes through the change process. As we help our private equity and corporate clients outperform the market, you will add real value too. All the while, you can broaden your experience across the GTM Excellence team and enjoy unlimited opportunities to progress as part of a fast-growing team within the Technology Industry Group (TIG).

Qualifications

3 – 5+ years of experience in roles such as Sales Manager, Marketing Manager, Revenue Operations Lead, or GTM Strategy / Ops Consultant, preferably in mid to large companies.

Exposure to private equity sponsors, portfolio companies, or related transaction / merger integration is a bonus.

Proven experience in building or evaluating GTM strategies, including customer segmentation, pricing models, and sales enablement.

Experience contributing to or leading revenue growth initiatives, whether internally (e.g., sales optimization, pricing strategy) or externally (e.g., M&A integration planning).

Strong understanding of cross-functional teamwork required to deliver high-quality results on time and within scope.

Ability to analyze sales and marketing spend patterns and link them to revenue outcomes.

Familiarity with pricing optimization models, customer segmentation, and channel management strategies.

Hands-on knowledge of sales and marketing tools, including CRM platforms (e.g., Salesforce, HubSpot) and marketing automation tools.

Deep functional expertise in one or more of the following areas is a bonus

Sales Enablement or Revenue Operations

Pricing Strategy and Optimization

Customer Segmentation and Retention Strategies

Private Equity Advisory around GTM functions

Comfortable engaging with senior leadership and clearly articulating findings to executive and private equity stakeholders.

Bachelor's or master's degree in Business, Marketing, or a related field; MBA preferred.

Team-oriented, adaptable, curious, and a quick learner.

Advanced Excel and PowerPoint skills; excellent communication abilities.

Willing to travel up to 25%

The base salary range is $100,000 - $170,000 annually, dependent on several variables including but not limited to education, experience, skills, and geography. In addition, A&M offers a discretionary bonus program which is based on a number of factors, including individual and firm performance. Please ask your recruiter for details.

Diversity & Inclusion

A&M's entrepreneurial culture celebrates independent thinkers and doers who can positively impact our clients and shape our industry. The collaborative environment and engaging work—guided by A&M's core values of Integrity, Quality, Objectivity, Fun, Personal Reward, and Inclusive Diversity—are the main reasons our people love working at A&M. Inclusive Diversity means we embrace diversity, and we foster inclusiveness, encouraging everyone to bring their whole self to work each day. It runs through how we recruit, develop employees, conduct business, support clients, and partner with vendors. It is the A&M way.

Equal Opportunity Employer

It is Alvarez & Marsal's practice to provide and promote equal opportunity in employment, compensation, and other terms and conditions of employment without discrimination because of race, color, creed, religion, national origin, ancestry, citizenship status, sex or gender, gender identity or gender expression (including transgender status), sexual orientation, marital status, military service and veteran status, physical or mental disability, family medical history, genetic information or other protected medical condition, political affiliation, or any other characteristic protected by and in accordance with applicable laws. Employees and Applicants can find A&M policy statements and additional information by region here.

Unsolicited Resumes from Third-Party Recruiters

Please note that as per A&M policy, we do not accept unsolicited resumes from third-party recruiters unless such recruiters are engaged to provide candidates for a specified opening and in alignment with our Inclusive Diversity values. Any employment agency, person or entity that submits an unsolicited resume does so with the understanding that A&M will have the right to hire that applicant at its discretion without any fee owed to the submitting employment agency, person or entity.

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