Sr Manager, Platform Marketing (Vascular Access)

Maker Of Possible

BD is one of the largest global medical technology companies in the world. Advancing the world of health is our Purpose, and it's no small feat. It takes the imagination and passion of all of usfrom design and engineering to the manufacturing and marketing of our billions of MedTech products per yearto look at the impossible and find transformative solutions that turn dreams into possibilities. We believe that the human element, across our global teams, is what allows us to continually evolve. Join us and discover an environment in which you'll be supported to learn, grow and become your best self. Become a maker of possible with us.

Position Summary :

Reports to the Director Platform Marketing Vascular Access Portfolio value. This position is responsible for collaborating with the Global Platform Leadership team to identify and deliver on key strategic marketing objectives across BD's vascular access platforms (Peripheral IV Catheter / PIVC and Advanced Access Device / AAD) to deliver breakthrough clinical value and growth. This position will be part of a team working across platforms and potentially BU's to identify opportunities for growth. Projects may include developing competitive plans to penetrate existing markets, developing and collaborating across teams to launch new indications and new products, and acting as a liaison to regional marketing counterparts to achieve global revenue targets.

Essential / Key Job Responsibilities (including supervisory and / or fiscal) :

• Works across the PIVC and AAD platforms as a critical resource for defining new growth initiatives. This includes globally assessing competitive landscape, identifying key product / portfolio opportunities, and developing strategies to drive growth
• Leads projects to identify new indications, new markets, and new solutions within our current portfolio to deliver clinical value. Includes guiding products through the innovation and GPDS process as well as leading new solutions that require significant market development, new commercial models, or significant changes to current practice
• Develop strong commercialization plans that leverage customer insights, create effective pricing strategies, identify target customers, and drives key messages to support commercial launch excellence.
• Leads market models to identify and monitor key growth opportunities globally. Works closely with platform associates as well as the regions to update and analyze data to identify trends.
• Subject matter expert for project needs and workflows across stakeholders.
• Work closely with downstream and regional marketing to provide content and drive positioning of new products and services.
• Work closely with business development to identify and assess potential acquisition or investment targets.
• Assess financial implications, including profitability and viability, for complex product / market trade-offs.
• Manage market research activities to develop fact-based customer insights

Education :

Required Qualifications :

This job description is intended as a summary of the primary responsibilities of and qualifications for this position. The job description is not intended as inclusive of all duties an individual in this position might be asked to perform or of all qualifications that may be required either now or in the future.

At BD, we prioritize on-site collaboration because we believe it fosters creativity, innovation, and effective problem-solving, which are essential in the fast-paced healthcare industry. For most roles, we require a minimum of 4 days of in-office presence per week to maintain our culture of excellence and ensure smooth operations, while also recognizing the importance of flexibility and work-life balance. Remote or field-based positions will have different workplace arrangements which will be indicated in the job posting.

For certain roles at BD, employment is contingent upon the Company's receipt of sufficient proof that you are fully vaccinated against COVID-19. In some locations, testing for COVID-19 may be available and / or required. Consistent with BD's Workplace Accommodations Policy, requests for accommodation will be considered pursuant to applicable law.

A career at BD means being part of a team that values your opinions and contributions and that encourages you to bring your authentic self to work. It's also a place where we help each other be great, we do what's right, we hold each other accountable, and learn and improve every day.

To find purpose in the possibilities, we need people who can see the bigger picture, who understand the human story that underpins everything we do. We welcome people with the imagination and drive to help us reinvent the future of health. At BD, you'll discover a culture in which you can learn, grow, and thrive. And find satisfaction in doing your part to make the world a better place.

Becton, Dickinson, and Company is an Equal Opportunity Employer. We evaluate applicants without regard to race, color, religion, age, sex, creed, national origin, ancestry, citizenship status, marital or domestic or civil union status, familial status, affectional or sexual orientation, gender identity or expression, genetics, disability, military eligibility or veteran status, and other legally-protected characteristics.