Social Media and Digital Marketing Manager

divh2Social Media And Digital Marketing Manager/h2pSchedule: Full Time/ppLocation: Reno, NV/ppSalary: $50,000.00 - $65,000.00 per year/ppSummary: The Social Media and Marketing Manager is responsible for content coordination, development, production, implementation and curation, social media engagement, and online consumer relations for a large hotel, casino resort brand across multiple channels including Facebook, Instagram, Twitter, Pinterest, LinkedIn and more. This position has several exciting opportunities including regular attendance at nightclub and concert events, interaction with enthusiastic guests and participating in establishing the property as the leading destination resort in the region./ppMinimum/Preferred Requirements:/pulliDevelop and implement strategic social media campaigns for a market-leading destination resort./liliDesign and implement social media strategy to align with business goals./liliFoster continued growth of highly engaged social media communities using Facebook, Twitter, Instagram, Pinterest, LinkedIn, Snapchat, blogs, video, apps, paid media, and other tools/properties./liliSupport development of multicultural social media communication strategy./liliServe as social media community manager for multiple outlets - including, main property brand, wedding chapel, live poker room, arena, family fun center - this may include:/liulliContent planning, creation, scheduling and curation for social media in collaboration with internal business verticals and external marketing agencies/partners/liliConsumer relations and conversation monitoring - posting new content, engaging with posted comments, and resolving consumer inquiries in a timely manner on platforms such as Yelp, TripAdvisor, Google Business/liliSocial influencer and blogger relations/liliOversight of social media campaigns and digital media activations/liliReal-time social media coverage and photography for on-property events (e.g. New Years Eve, Hot August Nights, food and beverage, nightlife, concerts)/liliContent sharing / collaboration with marketing and other business partners./li/ulliPerform research on current benchmark trends and audience preferences. Set specific objectives and report on ROI./liliGenerate, edit, publish and share engaging content daily (e.g. original text, photos, videos and news)./liliCollaborating with other teams, like marketing, sales and guest service to ensure brand consistency./liliCommunicate with followers, respond to queries in a timely manner and monitor guest reviews./liliOversee social media accounts design (e.g. Facebook timeline cover, profile pictures and blog layout)./liliSuggest and implement new features to develop brand awareness, like promotions and competitions./liliStay up to date with current technologies and trends in social media, design tools and applications./liliSocial media insights:/liulliProvide analytics and campaign reports/liliImplement brand and technology standards/liliProvide leadership in research and development of emerging and latest trends/li/ulliAny other duties as assigned within the scope of this position./li/ul/div