Senior Marketing Data Analyst

Senior Marketing Data Analyst Posting Number req25148 Department Marketing & Brand Management Department Website Link Location Tucson Campus Address Tucson, AZ USA Position Highlights

The Senior Marketing Data Analyst serves as a central, strategic partner in advancing the University of Arizona’s marketing and communications effectiveness through data-informed decision-making, performance measurement, and analytical storytelling.

Embedded within the central University Marketing & Communications division, this role provides analytical insight across university-wide marketing, communications, and enrollment-support initiatives that amplify the university’s brand, communicate its impact, and engage audiences.

The position is responsible for the design, execution, and evolution of measurement frameworks that assess the performance of digital, web, email, social, paid media, and owned communication channels—translating complex datasets into clear, actionable insights that inform brand strategy, enrollment growth, audience engagement, and executive decision-making.

By bridging marketing, communications, enrollment, and institutional data partners, the Senior Marketing Data Analyst helps ensure campaigns, messages, and strategies are grounded in insight, accountability, and continuous improvement, while demonstrating a strong commitment to data governance, privacy, and responsible data use.

Outstanding U of A benefits include health, dental, and vision insurance plans; life insurance and disability programs; paid vacation, sick leave, and holidays; U of A / ASU / NAU tuition reduction for the employee and qualified family members; retirement plans; access to U of A recreation and cultural activities; and more!

The University of Arizona has been recognized for our innovative work-life programs. For more information about working at the University of Arizona and relocations services, please .

Duties & Responsibilities

Arizona Online Digital Marketing Support :

• Serve as the primary analytics and measurement partner for Arizona Online marketing efforts, supporting enrollment, retention, and student success goals.
• Partner with Arizona Online marketing leadership to integrate digital analytics and measurement into overall marketing strategies and campaign planning.
• Analyze and report on the performance of digital marketing campaigns, including paid search, display, social media, email, SEO / SEM, and website engagement, including site search performance using tools such as SearchStax.
• Use tools such as Google Analytics 4 (GA4), and paid media platforms to identify trends, insights, and optimization opportunities related to lead generation, conversions, and ROI.
• Measure and report performance of integrated digital campaigns against defined KPIs and business goals.
• Collaborate with internal partners, agencies, and vendors to support data collection, campaign tracking, attribution, and performance optimization.
• Develop insights and recommendations that inform channel mix, budget allocation, creative optimization, and campaign strategy.
• Support the implementation of sustainable, scalable analytics practices for Arizona Online marketing initiatives.

Marketing & Communications Analytics :

Data Strategy & Infrastructure :

Cross-Campus Collaboration, Consulting & Improvement :

Knowledge, Skills, and Abilities (KSAs) :

This job posting reflects the general nature and level of work expected of the selected candidate(s). It is not intended to be an exhaustive list of all duties and responsibilities. The institution reserves the right to amend or update this description as organizational priorities and institutional needs evolve.

Minimum Qualifications

Preferred Qualifications

FLSA Exempt Full Time / Part Time Full Time Number of Hours Worked per Week 40 Job FTE Work Calendar Fiscal Job Category Planning and Analysis Benefits Eligible Yes - Full Benefits Rate of Pay $75,540 - $98,201 Compensation Type salary at full-time equivalency (FTE) Grade 10 Compensation Guidance The Rate of Pay Field represents the University of Arizona’s good faith and reasonable estimate of the range of possible compensation at the time of posting. The University considers several factors when extending an offer, including but not limited to, the role and associated responsibilities, a candidate’s work experience, education / training, key skills, and internal equity.

The Grade Range represent a full range of career compensation growth over time. The university offers compensation growth opportunities within its career architecture. To learn more about compensation, please review our and our . Career Stream and Level PC4 Job Family Data Analysis Job Function Planning & Analysis Type of criminal background check required : Name-based criminal background check (non-security sensitive) Number of Vacancies 1 Target Hire Date 3 / 2 / 2026 Expected End Date Contact Information for Candidates Sabre Sarnataro | Open Date 2 / 12 / 2026 Open Until Filled Yes Documents Needed