Product Marketing Engineer

Overview

As a Senior Technical Product Marketer for NI's Semiconductor & Electronics business, you'll develop deep industry expertise and serve as a champion for NI's broad portfolio of test and measurement products across a wide range of semiconductor and electronics applications. This role is ideal for a marketer who thrives at the intersection of technology and storytelling—someone who can deeply understand complex products and translate that knowledge into compelling narratives that resonate with customers, sellers, and internal collaborators.

You'll collaborate with product management, R&D, sales, and marketing teams to translate complex product capabilities into clear, customer-centric messaging, and create compelling sales enablement marketing content that is platform aligned and industry informed. This position requires strong technical skill, cross-functional collaboration, and a passion for evangelizing innovation with audiences of all levels of business and technical acumen.

Responsibilities

• Develop and articulate clear, differentiated product messaging tailored to diverse customer needs and market trends within semiconductor and consumer electronics industries.
• Create messaging frameworks and technical marketing content that support a broad range of applications from semiconductor ICs to fully integrated electronics devices, and from design validation to high-volume production and reliability test.
• Work with product management and R&D to translate product roadmaps and technical capabilities into market-ready messaging.
• Support sales enablement through training, tools, and customer-facing collateral that simplify complex technologies.
• Partner with field marketing and sales to support account-based marketing strategies and events.
• Identify and amplify customer success stories to showcase real-world impact and drive credibility.
• Gather customer and market insights through interviews, surveys, and event participation to inform marketing strategy.
• Collaborate with integrated marketing teams to implement digital campaigns, webinars, white papers, and technical presentations.
• Monitor pipeline performance and partner with sales to refine tactics and address gaps.
• Act as a vocal advocate for NI's platforms internally and externally, representing the voice of the product in strategic conversations.

Qualifications

Culture & Benefits

Our culture emphasizes collaboration, diversity, and growth. We invest in career development and inclusive environments to help you thrive. We offer flexible, competitive benefits plans to support physical, mental, financial, and social well-being, including medical insurance with dental and vision, Employee Assistance Program, 401(k), tuition reimbursement, employee resource groups, and paid time off.

Our compensation philosophy is to pay a competitive base salary, within the local market, and reward performance through annual merit reviews. The salary range for this role is $100,000 - $125,000 annually, commensurate with skills and experience.

Work Authorization

Emerson will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with certain visa statuses who require sponsorship are not eligible for hire.

Equal Opportunity Employer

Emerson is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability or protected veteran status. We are committed to providing a workplace free of discrimination or harassment.

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About Emerson

Emerson is a global leader in automation technology and software. Through our deep domain expertise and legacy of flawless execution, Emerson helps customers in critical industries like life sciences, energy, power and renewables, chemical and advanced factory automation operate more sustainably while improving productivity, energy security and reliability. We offer equitable opportunities, celebrate diversity, and embrace challenges with confidence that, together, we can make an impact across a broad spectrum of countries and industries. Whether you\'re an established professional looking for a career change, an undergraduate student exploring possibilities, or a recent graduate with an advanced degree, you\'ll find your chance to make a difference with Emerson. Join our team - let\'s go!

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