Talent.com
Global Software Marketing Specialist

Global Software Marketing Specialist

KION GroupGrand Rapids, MI, US
30+ days ago
Job type
  • Full-time
Job description

Global Software Marketing Specialist

The Solutions Marketing Team ensures Dematic's product and solutions are positioned at the forefront of the industry and market. Reporting to the Software Marketing Manager, the Global Software Marketing Specialist plays a key role in developing the positioning, proposition and messaging for our market leading software portfolio. This role collaborates cross-functionally to capture market, product, and competitive intelligence to advise successful strategies to grow the pipeline and drive profitable growth. In this global role, you will help bring new software offerings and features to the market, optimize the value of software through brilliant positioning, and articulate what makes Dematic different.

We offer :

  • Career Development
  • Competitive Compensation and Benefits
  • Pay Transparency
  • Global Opportunities

Dematic provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. The base pay range for this role is estimated to be $70,125 - $102,850 at the time of posting. Final compensation will be determined by various factors such as work location, education, experience, knowledge, and skills.

This is what you will do in this role :

  • Gather and analyze customer and market data to uncover insights that advise strategy, messaging, and product innovation.
  • Understand customer needs, challenges, buying journey, and value perception to guide decision-making.
  • Support voice of customer initiatives and identify key themes to improve offerings and communication.
  • Analyze market trends, drivers, opportunities, threats, and competitive landscape to advise positioning and differentiation.
  • Collaborate with Global Strategy and cross-functional teams to share insights and align on customer, market, and competitive understanding.
  • Leverage insights to develop and implement strategies that drive growth and reinforce brand equity.
  • Lead marketing projects and campaigns, including new product launches, ensuring alignment with strategic goals, timelines, and budgets.
  • Assist in crafting key messaging and positioning to optimize product value and market fit.
  • Communicate software strategies and gather input across Sales, Marketing, Product Management, and other collaborators to ensure alignment.
  • Provide feedback on marketing content and collateral to ensure effective execution of go-to-market (GTM) programs.
  • Support development of sales tools, training, and content across customer touchpoints.
  • This is what we are looking for :

  • 2-4 years of professional software marketing experience, preferably in a B2B environment
  • 1-2 years leading cross-functional teams and projects
  • Experience with Cloud software and SaaS offerings a plus
  • Able to work independently with moderate direction
  • Learns sophisticated concepts quickly and thinks critically
  • A great teammate and true collaborator with outstanding interpersonal skills
  • Strong analysis, project management, and problem-solving abilities
  • Ability to balance multiple projects simultaneously, prioritizing workloads to meet contending deadlines
  • You are passionate about technology and thrive in a fast-paced environment
  • Excellent communication skills
  • Strong proficiency in Excel, PowerPoint, Word, and Outlook is required
  • Experience with Salesforce is a plus
  • Create a job alert for this search

    Marketing Specialist • Grand Rapids, MI, US

    Related jobs
    • Promoted
    Senior Marketing Automation Specialist

    Senior Marketing Automation Specialist

    VirtualVocationsGrand Rapids, Michigan, United States
    Full-time
    A company is looking for a Senior Specialist, Marketing Automation & Campaigns.Key Responsibilities Execute multi-channel campaigns targeting Tier 1-3 accounts in collaboration with sales Manage...Show moreLast updated: 30+ days ago
    • Promoted
    Lifecycle Marketing Lead

    Lifecycle Marketing Lead

    VirtualVocationsGrand Rapids, Michigan, United States
    Full-time
    A company is looking for a Lifecycle Marketing Lead to enhance customer engagement through data-driven strategies.Key Responsibilities Design and implement advanced email, SMS, and in-app marketi...Show moreLast updated: 30+ days ago
    • Promoted
    Head of Product Marketing

    Head of Product Marketing

    VirtualVocationsGrand Rapids, Michigan, United States
    Full-time
    A company is looking for a Head of Product Marketing.Key Responsibilities Own positioning and messaging for product features across various channels Partner with Product and Engineering to launc...Show moreLast updated: 30+ days ago
    • Promoted
    Senior Marketing Director

    Senior Marketing Director

    VirtualVocationsGrand Rapids, Michigan, United States
    Full-time
    A company is looking for a Senior Marketing Director (B2B).Key Responsibilities Develop and execute PR / media strategies for top-tier and industry publications Write and edit marketing content, i...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Senior Manager, Marketing Operations

    Senior Manager, Marketing Operations

    VirtualVocationsGrand Rapids, Michigan, United States
    Full-time
    A company is looking for a Senior Manager, Global Marketing Transformation & Operations.Key Responsibilities Define and champion the strategic roadmap for marketing transformation, enhancing effi...Show moreLast updated: 16 hours ago
    • Promoted
    Commercial Insurance Marketing Specialist

    Commercial Insurance Marketing Specialist

    VirtualVocationsGrand Rapids, Michigan, United States
    Full-time
    A company is looking for a Commercial Insurance Marketing Specialist.Key Responsibilities Evaluate submissions to create comprehensive marketing plans based on carrier appetites Update policy in...Show moreLast updated: 3 days ago
    • Promoted
    • New!
    Safety Specialist

    Safety Specialist

    WMC LLCGreenville, MI, United States
    Full-time
    The Safety Specialist plays a critical role in ensuring a safe and compliant working environment within our two locations in Greenville. This position is responsible for maintaining comprehensive sa...Show moreLast updated: 1 hour ago
    • Promoted
    Director of Product Marketing

    Director of Product Marketing

    VirtualVocationsGrand Rapids, Michigan, United States
    Full-time
    A company is looking for a Director of Product Marketing.Key Responsibilities Shape and execute marketing strategy for Client Solutions, ensuring clear positioning and messaging Develop and impl...Show moreLast updated: 30+ days ago
    • Promoted
    Accounting Specialist

    Accounting Specialist

    Marvel RefrigerationGreenville, MI, United States
    Full-time
    Location : Greenville, Michigan.Middleby Refrigeration is seeking a motivated and detail-oriented Accounting Specialist to join our team in Greenville, MI. This essential role is responsible for supp...Show moreLast updated: 3 days ago
    • Promoted
    Shitposting Growth Strategist

    Shitposting Growth Strategist

    VirtualVocationsGrand Rapids, Michigan, United States
    Full-time
    A company is looking for a Shitposting & Growth Strategist to enhance its brand presence in the crypto community.Key Responsibilities Shitpost daily on Crypto Twitter (X) to engage, entertain, an...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Global Account Sales Specialist

    Global Account Sales Specialist

    VirtualVocationsGrand Rapids, Michigan, United States
    Full-time
    A company is looking for a Global Account Sales Specialist (remote).Key Responsibilities Drive strategic engagement and revenue growth with key global clients Manage long-term partnerships and s...Show moreLast updated: 18 hours ago
    • Promoted
    • New!
    Digital Product Specialist

    Digital Product Specialist

    VirtualVocationsGrand Rapids, Michigan, United States
    Full-time
    A company is looking for a Digital Product Specialist Associate to support digital products and enhance user experience.Key Responsibilities Provide oversight and support for key digital products...Show moreLast updated: 20 hours ago
    • Promoted
    Growth Marketing Lead

    Growth Marketing Lead

    VirtualVocationsGrand Rapids, Michigan, United States
    Full-time
    A company is looking for a Growth Marketing Manager to own demand generation from the ground up.Key Responsibilities Build and manage demand generation programs across various channels to drive q...Show moreLast updated: 30+ days ago
    • Promoted
    Director of Marketing Operations

    Director of Marketing Operations

    VirtualVocationsGrand Rapids, Michigan, United States
    Full-time
    A company is looking for a Director of Marketing Operations to design, optimize, and manage their U.Key Responsibilities Own and optimize the U. Maintain attribution models and performance trackin...Show moreLast updated: 30+ days ago
    • Promoted
    Project Engineer

    Project Engineer

    Marvel RefrigerationGreenville, MI, US
    Full-time
    Location : Greenville, Michigan.Reports to : Group Director of Engineering for Marvel / U-Line / Viking.Viking, U-Line, and Marvel Refrigeration, are renowned leaders in premium refrigeration and ice pro...Show moreLast updated: 3 days ago
    • Promoted
    HubSpot Marketing Specialist

    HubSpot Marketing Specialist

    VirtualVocationsGrand Rapids, Michigan, United States
    Full-time
    A company is looking for a Marketing Automation / Hubspot Specialist.Key Responsibilities Manage and optimize the HubSpot platform to enhance audience engagement and streamline marketing efforts D...Show moreLast updated: 30+ days ago
    • Promoted
    Global Customer Success VP

    Global Customer Success VP

    VirtualVocationsGrand Rapids, Michigan, United States
    Full-time
    A company is looking for a VP of Global Customer Success to lead the customer success organization globally and ensure effective product adoption and high renewal rates.Key Responsibilities Overs...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Salesforce Marketing Architect

    Salesforce Marketing Architect

    VirtualVocationsGrand Rapids, Michigan, United States
    Full-time
    A company is looking for a Salesforce Marketing Solution Architect.Key Responsibilities Assist stakeholders in understanding the capabilities of the Salesforce Marketing Cloud platform Work with...Show moreLast updated: 20 hours ago