Job Description
Martech Consultant
Must Have Technical / Functional Skills
- Hands-on expertise with marketing automation platforms (e.g., Salesforce Marketing Cloud, Marketo, Eloqua, HubSpot, Adobe Campaign).
- Experience in designing and optimizing sales, marketing, and commerce-related customer journeys.
- Strong understanding of data management, analytics, and reporting tools
- Knowledge of privacy, consent, and global compliance standards.
- Excellent communication, problem-solving, and stakeholder engagement skills.
- Bachelor’s degree in Marketing, Computer Science, Information Systems, or related field.
- Certifications in major marketing automation platforms (e.g.,Adobe, Salesforce, Marketo, HubSpot).
- Experience with API integration, ETL, and data platform tools.
- Proven track record in global rollout of solutions and working with cross-regional stakeholders.
Roles & Responsibilities
Marketing Technology Automation : Develop and deploy marketing automation workflows, campaigns, and integrations across platforms such as Salesforce, HubSpot, Marketo, Eloqua, and Adobe Campaign.Solution Design : Translate business requirements into actionable marketing automation solutions, collaborating with stakeholders to ensure alignment with strategic objectives.Privacy & Compliance : Address privacy, consent, and preference management in line with global market needs and regulatory requirements.Integration : Integrate foundational capabilities and intelligent tools (e.g., CDP, CRM, CMS, analytics) to enable unified customer journeys and data-driven marketing execution.Performance Measurement : Implement AI-powered search, telemetry, and experience measurement tools to monitor and optimize campaign effectiveness and core web vitals.Stakeholder Collaboration : Work closely with sales, marketing, and commerce teams to design customer journeys and deliver solutions that support global business delivery goals.Training & Enablement : Educate marketing teams on automation platforms, best practices, and campaign optimization techniquesGeneric Managerial Skills, If any
Strong analytical and problem-solving abilities.Excellent communication and stakeholder management skills.Ability to work independently and in cross-functional teams.