Digital Marketer

The Digital Marketing Manager is a key contributor to the growth of our Radiology and Oncology business lines. This role demands a collaborative approach to develop and refine digital marketing efforts that support our business objectives. By working together with team members across different functions and guiding leadership, the manager will focus on creating high-quality digital campaigns and strategies that connect with businesses, healthcare professionals, and consumers to effectively promote our products and services.

Specific du ties include, but are not limited to:

STRATEGIC DIGITAL MARKETING LEADERSHIP

• Develop and execute digital marketing strategies aligned with the business objectives of the Radiology and Oncology divisions, incorporating market analysis, competitive insights, and targeted audience segmentation. This includes planning and overseeing web, SEO/SEM, email, social media, and display advertising campaigns to ensure cohesive and effective promotion of services across business-to-business (B2B), business-to-physician (B2P), and direct-to-consumer (DTC) channels.

CONTENT AND DIGITAL PRESENCE MANAGEMENT

• Oversee the creation and dissemination of engaging, high-quality content across all digital platforms, ensuring it effectively communicates the divisions' value propositions and enhances online visibility. Manage the content strategy, including SEO optimization and consistency across digital channels, while ensuring compliance with healthcare industry regulations.

DATA-DRIVEN ANALYSIS AND OPTIMIZATION

• Utilize analytics to evaluate the performance of digital marketing initiatives, leveraging data to drive decisions and optimize campaigns for better engagement, conversion, and ROI. This involves analyzing customer interactions, conversions, and NPS to refine marketing strategies, improve user experience, and achieve measurable business growth.

CROSS-FUNCTIONAL COLLABORATION AND STAKEHOLDER ENGAGEMENT

• Serve as the primary liaison between operations, sales, product development, and other key stakeholders to align digital marketing efforts with overall business goals. Engage with healthcare professionals and external vendors/partners to gather insights that inform targeted marketing strategies, ensuring collaborative execution and alignment.

INNOVATION AND BUDGET MANAGEMENT

• Explore and implement new digital technologies (including AI) and methodologies to enhance marketing efficiency and impact, staying abreast of industry trends and best practices. Manage the digital marketing budget judiciously, allocating resources strategically to initiatives that offer the highest value and adjusting plans based on performance analytics and evolving business needs. Participate in monthly meetings with joint venture partners to communicate progress and align on digital marketing strategies, ensuring consistent exchange of insights and best practices.

Perform other duties as assigned by management.

Position Requirements:

• Bachelor's Degree or Equivalent Experience.

• Marketing Experience:
  o 2 years proven experience in digital marketing, preferably in healthcare, radiology, or oncology sectors.
  o Experience developing and implementing successful digital marketing campaigns across multiple channels.

• Strategic Planning:
  o Strong background in strategizing and executing marketing plans that align with business objectives and target audience needs.

• Analytics Proficiency:
  o Proficiency with analytics tools like Google Analytics (G4); ability to analyze data and derive actionable insights.

• Technical Savvy:

  o Understanding of digital marketing tools and platforms (e.g., CRM software, SEO/SEM tools, Content Management Systems).

  Communication Skills:

  o Excellent written and verbal communication skills for effective messaging and stakeholder engagement.

  Project Management:

  o Demonstrated ability to manage multiple projects simultaneously with attention to detail and follow-through.

Preferred:

• Master's Degree or Equivalent Experience in Information Technology, Science (Marketing, Business Analytics, Advertising).

• Digital Marketing Certificates e.g. American Marketing Association (AMA) Digital Marketing Certification.

• Experience with Google Analytics G4, Google Ads, Facebook Blueprint

• 5 years preferred experience in digital marketing, preferably in healthcare, radiology, or oncology sectors.

• Healthcare Industry Knowledge:
  o Familiarity with the healthcare industry, including compliance with regulations like HIPAA.

• Leadership and Team Management:
  o Experience leading a team and collaborating across departments to achieve marketing objectives.

• Creative Thinking:
  o Ability to produce innovative and original ideas for content marketing, campaigns, and digital experiences.

• Budget Management:
  o Skilled in managing budgets with a track record of maximizing ROI on marketing expenditures.

• Adaptability:
  o Capability to adapt to new technologies and stay abreast of the changing digital landscape.

• Consumer Relationship Management:
  o Experience with CRM strategies to improve customer engagement and retention.

Physical Requirements:

Standard Office Environment.

More than 50% of the time:

• Sit, stand, walk.

• Repetitive movement of hands, arms and legs.

• See, speak and hear to be able to communicate with patients.

Less than 50% of the time:

• Stoop, kneel or crawl.

• Climb and balance.

• Carry and lift 10-20 lbs.