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FoundersCard is hiring : Lead UI / UX designer in New York

FoundersCard is hiring : Lead UI / UX designer in New York

MediabistroNew York, NY, United States
3 days ago
Job type
  • Full-time
Job description

Overview

Join to apply for the Lead Brand & Visual Designer role at FoundersCard

This range is provided by FoundersCard. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$180,000.00 / yr - $220,000.00 / yr

What You’ll Do

  • Define our brand foundation. Establish FoundersCard’s visual identity, brand language, and creative direction — building pillars and systems that flex across product, marketing, and experiences
  • Lead with hands-on craft. Personally design brand assets including website, landing pages, campaigns, CRO test variants, collateral, and benefit launch creative
  • Reimagine our public face. Lead the design and execution of a new website that becomes the premium digital face of FoundersCard to the world
  • Codify our brand system. Develop brand guidelines and a messaging playbook covering visual, verbal, motion, and illustration standards
  • Evolve our marks. Refine and extend our logo and product marks across the full suite of experiences
  • Build our creative toolkit. Create and maintain a scalable image and motion asset library, and provide creative guidance for photo, video, and motion content
  • Polish every touchpoint. Partner with product designers to ensure UI is premium, cohesive, and aligned with brand standards
  • Test and refine. Prototype and pressure-test creative concepts with members to generate insights and sharpen recommendations
  • Flex into UX. Provide occasional support on product flows and light research to balance team capacity
  • Champion creativity. Elevate brand storytelling and design culture across FoundersCard

What We’re Looking For

  • Proven brand builder. 7–10+ years in brand design, visual design, or creative direction, ideally with consumer-facing or premium lifestyle brands
  • Hands-on designer. A portfolio that demonstrates defining brand systems and delivering high-craft execution across websites, campaigns, product UI, and collateral
  • System thinker. Experience creating brand pillars, design systems, and scalable guidelines while executing the work yourself
  • Craft-driven leader. Ability to balance strategic direction with detail-level design work — from evolving logos to launching a new website
  • Content-savvy. Experience building image and motion libraries and guiding creative production across photo, video, and motion
  • Project driver. Comfort leading large-scale creative initiatives (site redesigns, identity evolution) while staying deep in the design tools
  • Collaborative partner. Strong record of working cross-functionally with product, marketing, and leadership
  • Experimentation mindset. Bonus if you’ve applied UX design, testing, or experimentation to refine creative concepts with real users
  • What’s In It For You

  • The opportunity to both set the creative direction and design the work yourself — rare autonomy and visibility in a lean team
  • A pivotal role in elevating a profitable, growing membership platform into a truly aspirational premium brand
  • Direct partnership with product and marketing leadership, and visibility at the executive level
  • A high-impact role in a highly profitable, founder-led company with momentum and ambition
  • Competitive compensation : $180K–220K base salary plus bonus, 401k, and comprehensive benefits
  • Free lunch, snacks, and gym at our brand new office at 57th and Madison
  • Notes

  • Open to full-time and contractor / freelance, please apply if you're interested in either
  • 4x per week in midtown NYC office is required
  • Please submit your portfolio and / or website including password if required
  • Seniority level

  • Not Applicable
  • Employment type

  • Full-time
  • Job function

  • Design, Art / Creative, and Information Technology
  • Industries

  • Information Services
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