Overview
Join to apply for the Lead Brand & Visual Designer role at FoundersCard
This range is provided by FoundersCard. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
$180,000.00 / yr - $220,000.00 / yr
What You’ll Do
- Define our brand foundation. Establish FoundersCard’s visual identity, brand language, and creative direction — building pillars and systems that flex across product, marketing, and experiences
- Lead with hands-on craft. Personally design brand assets including website, landing pages, campaigns, CRO test variants, collateral, and benefit launch creative
- Reimagine our public face. Lead the design and execution of a new website that becomes the premium digital face of FoundersCard to the world
- Codify our brand system. Develop brand guidelines and a messaging playbook covering visual, verbal, motion, and illustration standards
- Evolve our marks. Refine and extend our logo and product marks across the full suite of experiences
- Build our creative toolkit. Create and maintain a scalable image and motion asset library, and provide creative guidance for photo, video, and motion content
- Polish every touchpoint. Partner with product designers to ensure UI is premium, cohesive, and aligned with brand standards
- Test and refine. Prototype and pressure-test creative concepts with members to generate insights and sharpen recommendations
- Flex into UX. Provide occasional support on product flows and light research to balance team capacity
- Champion creativity. Elevate brand storytelling and design culture across FoundersCard
What We’re Looking For
Proven brand builder. 7–10+ years in brand design, visual design, or creative direction, ideally with consumer-facing or premium lifestyle brandsHands-on designer. A portfolio that demonstrates defining brand systems and delivering high-craft execution across websites, campaigns, product UI, and collateralSystem thinker. Experience creating brand pillars, design systems, and scalable guidelines while executing the work yourselfCraft-driven leader. Ability to balance strategic direction with detail-level design work — from evolving logos to launching a new websiteContent-savvy. Experience building image and motion libraries and guiding creative production across photo, video, and motionProject driver. Comfort leading large-scale creative initiatives (site redesigns, identity evolution) while staying deep in the design toolsCollaborative partner. Strong record of working cross-functionally with product, marketing, and leadershipExperimentation mindset. Bonus if you’ve applied UX design, testing, or experimentation to refine creative concepts with real usersWhat’s In It For You
The opportunity to both set the creative direction and design the work yourself — rare autonomy and visibility in a lean teamA pivotal role in elevating a profitable, growing membership platform into a truly aspirational premium brandDirect partnership with product and marketing leadership, and visibility at the executive levelA high-impact role in a highly profitable, founder-led company with momentum and ambitionCompetitive compensation : $180K–220K base salary plus bonus, 401k, and comprehensive benefitsFree lunch, snacks, and gym at our brand new office at 57th and MadisonNotes
Open to full-time and contractor / freelance, please apply if you're interested in either4x per week in midtown NYC office is requiredPlease submit your portfolio and / or website including password if requiredSeniority level
Not ApplicableEmployment type
Full-timeJob function
Design, Art / Creative, and Information TechnologyIndustries
Information Services#J-18808-Ljbffr