Sr. Manager, Marketing Programs & Operations

Sr. Manager, Marketing Programs & Operations

DoubleVerify is a leading software platform for digital media measurement, data and analytics. DV's mission is to be the definitive source of transparency and data-driven insights into the quality and effectiveness of digital advertising for the world's largest brands, publishers and digital ad platforms. DV's technology platform provides advertisers with consistent and unbiased data and analytics that can be used to optimize the quality and return on their digital ad investments. Since 2008, DV has helped hundreds of Fortune 500 companies gain the most from their media spend by delivering best in class solutions across the digital advertising ecosystem, helping to build a better industry.

Marketing Automation & Technology

Manage DV's marketing technology stack including Marketo, Salesforce, Google Analytics, HubSpot, Splash, etc.

Execute and optimize email campaigns, nurture journeys, and lead generation programs across Marketo, HubSpot, and Salesforce

Build email templates and landing pages in HubSpot and Marketo; conduct A / B testing to continuously improve engagement and conversions

Manage marketing technology stack configuration, integration of different technologies, and platform migrations

Implement and optimize forms, workflows, and automations for website and events

Operations & Lead Management

Serve as the Marketing team lead for marketing journeys

Partner with sales operations and commercial teams on target account identification, lead scoring, routing, and handoff processes to drive high-value opportunities

Support integrations between marketing automation and CRM platforms, ensuring proper lead routing and data flow

Develop and maintain ABM operational strategy and automation infrastructure and account-based nurture campaigns, together with the solutions marketing team

Create operations documentation and assess new technologies to improve personalization, efficiency and ROI

Integrate AI into relevant processes that can be automated

Data Governance & Analytics

Manage marketing performance reporting and provide data-driven program and channel optimization recommendations

Execute database cleanup plans and improve audience segmentation

Ensure compliance with data consent, DV's data privacy policies and email opt-in requirements

Ensure data integrity across all digital channels; own team-wide tracking and data management (e.g., UTM codes, GA4 data, etc.)

Team Leadership

Manage and develop a small team of marketing operations team members

Who You Are

2+ years working in Marketo; 6+ years in Marketing Automation Platforms (HubSpot, Pardot, Eloqua, Marketo, MailChimp)

Strong experience with ABM and inbound lead strategies, Salesforce integrations, and CRM platforms such as Salesforce

Experience with Monday.com / Asana or similar project management platform

Analytical mindset with excellent communication skills, especially explaining technical concepts to non-technical audiences

Experience managing marketing operations professionals (including people and project management)

Preferred Qualifications :

Ability to code emails in HTML and CSS

Marketo, HubSpot and / or other MAP certification

B2B experience preferred; martech / ad tech background a big plus

The successful candidate's starting salary will be determined based on a number of non-discriminating factors, including qualifications for the role, level, skills, experience, location, and balancing internal equity relative to peers at DV. The estimated salary range for this role based on the qualifications set forth in the job description is between $106,000 to $201,000. This role will also be eligible for bonus / commission (as applicable), equity, and benefits. The range above is for the expectations as laid out in the job description; however, we are often open to a wide variety of profiles, and recognize that the person we hire may be more or less experienced than this job description as posted.

Research shows that while men apply to jobs when they meet an average of 60% of job criteria, women and other marginalized groups tend to only apply when they check every box. So if you think you have what it takes but you're not sure that you check every box, apply anyway!