Sr. Director Product Marketing New Santa Rosa, CA

Heartflow is a medical technology company advancing the diagnosis and management of coronary artery disease, the #1 cause of death worldwide, using cutting-edge technology. The flagship product—an AI-driven, non-invasive cardiac test supported by the ACC / AHA Chest Pain Guidelines called the Heartflow FFR CT Analysis—provides a color-coded, 3D model of a patient’s coronary arteries indicating the impact blockages have on blood flow to the heart.

Heartflow is a publicly traded company (HTFL) that has received international recognition for exceptional strides in healthcare innovation, is supported by medical societies around the world, cleared for use in the US, UK, Europe, Japan and Canada, and has been used for more than 400,000 patients worldwide.

Job Description

Join Heartflow, a pioneering leader revolutionizing cardiovascular care, and play a pivotal role in shaping the future of our strategic market growth! As the Sr. Director of Product Marketing, you will spearhead the development and execution of strategic marketing initiatives that drive market access, adoption, and overall commercial success. Reporting directly to the SVP of Marketing, Customer Success and Intl Sales, you will lead a high-performing team, foster a culture of excellence and ensure our market strategies are optimized for impact.

Job Responsibilities

• Product Management Leadership : Lead and manage a team of product managers to ensure successful product launches, lifecycle management, and market execution.
• Commercial Marketing Strategy : Develop and implement comprehensive commercial marketing strategies that align with company goals and drive revenue growth.
• Product Launch Excellence : Oversee the planning and execution of product launches, ensuring effective communication, positioning, and market adoption.
• Revenue Achievement : Drive initiatives to achieve revenue targets through effective marketing programs and strategies.
• Cross-Functional Collaboration : Collaborate with cross-functional teams, including sales leadership, commercial operations, and customer success, to ensure strategic alignment and strong execution.
• Content and Collateral : Collaborate with brand and growth marketing, sales training and product teams to develop sales collateral, presentations, and other materials that empower the commercial sales organization to effectively communicate our value proposition.
• Market Intelligence : Stay informed about industry trends, competitor activities, and customer preferences to adapt and refine the commercial marketing strategy accordingly.
• KPI Development : Partner with commercial operations to define, measure, and track key performance indicators (KPIs) for commercial marketing activities.

Skills Needed

Educational Requirements & Work Experience

A reasonable estimate of the yearly base compensation range is $215,000 - $300,000, bonus, and equity.

Heartflow is an Equal Opportunity Employer. We are committed to a work environment that supports, inspires, and respects all individuals and do not discriminate against any employee or applicant because of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.

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