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VP of Sales- Hemp / Cannabinoid Brands

VP of Sales- Hemp / Cannabinoid Brands

The Pack LabsOklahoma City, OK, US
30+ days ago
Job type
  • Full-time
  • Quick Apply
Job description

Who we are The Pack Labs is at the forefront of the hemp-derived cannabinoid industry, home to disruptive brands like Delta Munchies and Imperial Extraction .

We blend cultural relevance with scientific precision to create products people don’t just try- They return again and again.

With 84% of customers reordering, our brands inspire loyalty, drive rapid growth, and are redefining modern cannabis and wellness.

We are scaling at an unprecedented pace and redefining the retail landscape.

This is a rare opportunity to step into a high-impact leadership role and shape the future of a fast-growing company.

Who you are :

  • As Vice President of Sales, you’ll lead The Pack Labs’ national expansion.
  • Reporting directly to the CEO, you’ll architect and execute a sales strategy that breaks into new markets and inspires dominance across every key retail channel.

You’ll do this by :

  • Build and inspire a high-performance team- Building, scaling, and leading a national sales team that crushes goals and sets a culture of results, accountability, and excellence.
  • Secure and grow retail partnerships by making our brands category leaders across convenience, smoke shops, specialty retailers, and more.
  • Identify and capitalize on growth opportunities in new territories, product launches, and strategic partnerships.
  • Implement scalable sales systems - from hiring and onboarding to processes, metrics, and forecasting—to optimize execution and performance.
  • Partner cross-functionally with marketing, operations, and product to align go-to-market strategies.
  • Leverage data and CRM tools to track performance, uncover trends, and drive revenue growth.
  • Represent The Pack Labs externally - building brand awareness and high-value connections at events and industry meetings.  Stay ahead of market trends and regulatory changes to maintain competitive leadership.   What We’re Looking For 10+ years of progressive sales leadership, including 3–5+ years at the VP or senior director level, with experience in driving growth and operating within highly regulated industries, including CPG, cannabis / hemp, vape, alcohol, nutraceuticals, and related sectors.
  • Proven track record of growing companies from small-scale to significant revenue growth Built and implemented sales playbooks, compensation plans, and CRM systems that scale teams and accelerate revenue.
  • Strong financial and analytical management, with expertise in forecasting, pipeline management, and full sales P&L ownership.
  • Leverages data and KPIs to develop actionable strategies that drive growth and performance.
  • Strong background in distributor and retail network management, including DSD, regional, and national accounts.
  • Successfully executed and negotiated transformative distributor and retail partnerships Proven track record of hiring, leading, and retaining high-performing sales teams in fast-growth, dynamic environments.
  • Proven ability to lead and deliver results in high-pressure, fast-changing, and uncertain environments This is more than a role; it’s an opportunity to leave your mark on an industry geared for transformation.

    • If you're ready to lead with purpose and passion, we want to hear from you!   Benefits & Compensation Uncapped commission structur e OTE :

  • $260,000–$400,000+ Base salary : $175,000–$200,000 + Yearly Competitive equity package Health Insurance Dental Insurance Vision Insurance Paid Time Off 401(K) Remote Work! — with travel to trade shows, key markets, and team on-sites Powered by JazzHR
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    Vp Of Sales • Oklahoma City, OK, US

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