Brand Strategy Manager

What success looks like in this role :

Are you passionate about the magic that happens when great design, compelling storytelling, grounded research, business strategy and breakthrough thinking purposefully collide? We are. In fact, we believe in it so much that we are seeking a seasoned B2B brand strategist to help us bring this magic to life. The Unisys Brand Strategist role blends the insights of research and data analysis with the emotion of design and human stories to create and reinforce a compelling, holistic and cohesive brand experience.

As the Brand Strategist, you are part of Marketing and Communications a highly collaborative team of US-based and international professionals who work closely with the Business Units, Chief Commercial Office, Human Resources and other organizations to grow the reputation and awareness of Unisys and to execute strategies that address business priorities.

Responsibilities include but are not limited to :

• Manage the brand’s architecture, strategy, naming and guidelines
• Lead the expansion and stewardship of the brand’s visual identity system, ensuring consistency and impact across all touchpoints, from digital platforms to physical environments
• Refine and evolve the verbal brand, including tone of voice and brand-level storytelling that reflects the company’s priorities and strategic positioning
• Own and manage the brand naming architecture, including product and solution naming, nomenclature strategy, and alignment with trademark and legal standards
• Partner with Legal and other stakeholders to ensure intellectual property protection of brand assets, including trademarks and logos
• Collaborate with design, content, and marketing teams to ensure seamless integration of visual and verbal brand elements across campaigns, experiences, and communications
• Reinforce governance processes for brand usage, including guidelines, training, and audits to maintain brand integrity globally
• Analyze research findings, competitive reviews, market trends, consumption data and client feedback for insights to develop brand-strengthening recommendations and strategies
• Work with marketing teams and deep research to assess and codify the buyer journey in support of awareness and engagement campaigns
• Own the Employer Brand strategy in collaboration with Human Resources across all candidate touchpoints
• Collaborate with HR and other teams to nurture the Unisys Winning Culture through various programs and initiatives
• Progress Environmental strategy stewardship in partnership with Corporate Real Estate to bring the brand to life across the global office footprint
• Create compelling brand stories and presentations, including the corporate pitch deck
• Communicate complex ideas effectively
• Assess key performance indicators and implement measurement, analytics and reporting methods to measure brand health
• Provide key data and analysis of brand activities to all relevant teams and leadership

You will be successful in this role if you have :

Critical leadership capabilities :

Unisys offers an outstanding benefits package, featuring unlimited paid time off, a 401(k) plan, comprehensive healthcare, HSA matching, ongoing learning opportunities, and more! We’re committed to supporting work-life balance and investing in your future success.

At Unisys, we incorporate video interviews as a key part of our hiring process. This allows us to get to know you better and provide a more engaging and convenient interview experience. We appreciate your understanding and look forward to connecting with you virtually!

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This role may require access to export-controlled commodities and technology. Therefore, to conform to U.S. export control regulations, applicant should be eligible for any required authorizations from the U.S. Government.

Unisys is proud to be an equal opportunity employer that considers all qualified applicants without regard to age, caste, citizenship, color, disability, family medical history, family status, ethnicity, gender, gender expression, gender identity, genetic information, marital status, national origin, parental status, pregnancy, race, religion, sex, sexual orientation, transgender status, veteran status or any other category protected by law.