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Associate Media Strategy Manager

Associate Media Strategy Manager

Campbell SoupMerchantville, NJ, US
30+ days ago
Job type
  • Full-time
Job description

Associate Manager, Media Strategy

Since 1869, we've connected people through food they love. We're proud to be stewards of amazing brands that people trust. Our portfolio includes the iconic Campbell's brand, as well as Cape Cod, Chunky, Goldfish, Kettle Brand, Lance, Late July, Pacific Foods, Pepperidge Farm, Prego, Pace, Rao's Homemade, Snack Factory, Snyder's of Hanover. Swanson, and V8.

Here, you will make a difference every day. You will be supported to build a rewarding career with opportunities to grow, innovate and inspire. Make history with us.

How you will make history here

At Campbell's, we are building a best-in-class marketing team that blends creativity, data, and cultural relevance to connect with today's consumers in meaningful ways. As part of this transformation, we're looking for a highly motivated Associate Manager, Media Strategy to support media planning and execution across multiple brands.

In this role, you will support the Senior Manager, Media Strategy in bringing innovative, insight-led campaigns to life. You'll collaborate closely with internal brand teams, agency partners, and cross-functional stakeholders to help ensure our media strategies are optimized, performance-driven, and aligned to brand goals.

This is an exciting opportunity for a media professional who's eager to learn, contribute, and grow within a fast-paced and creative environment.

What you will do

Media Planning & Execution Support

  • Assist in the development and stewardship of paid media campaigns across multiple brands.
  • Help translate marketing strategies and brand objectives into media campaigns in partnership with the Senior Manager.
  • Coordinate campaign timelines, deliverables, and approvals between internal teams and external agencies.
  • Lead tactical execution of focused media partnerships and integrated programs.
  • Manage media budgets coordinating with agency, finance and accounting teams.

Performance & Optimization

  • Support media performance reportinganalyzing data, building recaps, and tracking key metrics.
  • Assist in identifying trends and insights that can inform optimization opportunities.
  • Partner with analytics and agency teams to ensure timely delivery of campaign results and learnings.
  • Agency & Partner Collaboration

  • Act as a day-to-day point of contact for agency partners on tasks such as asset requirements, campaign monitoring, and basic Q&A.
  • Support the Senior Manager in reviewing media plans, partnerships, and recommendations.
  • Help maintain strong communication and coordination with external partners to ensure seamless execution.
  • Cross-Functional Teamwork

  • Collaborate closely with content, PR, digital / social, and shopper teams to ensure campaigns are integrated and aligned.
  • Support internal meetings, recaps, and documentation of campaign progress and results.
  • Learning, Innovation & Best Practices

  • Stay curious and up to date on media trends, emerging platforms, and best practices.
  • Contribute fresh thinking and observations to team brainstorms and campaign planning sessions.
  • Proactively look for opportunities to streamline processes or enhance impact in partnership with the team.
  • Who you will work with

    Reporting to the Senior Manager you will work with cross-functional teams and agency partners.

    What You Bring

  • 3 plus years of experience in media, marketing, or digital advertising (agency or brand side); CPG experience a plus.
  • Strong attention to detail and ability to manage multiple projects simultaneously.
  • Curiosity about consumer behavior, media strategy, and campaign performance.
  • Solid understanding of media channels and platforms, especially digital and social; exposure to media planning tools a plus.
  • Excellent communication and organizational skills.
  • Collaborative mindset and eagerness to learn from others.
  • Bachelor's degree required
  • Compensation and Benefits : The target base salary range for this full-time, salaried position is between $86,100-$123,700. Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training. Total pay may include other forms of compensation. In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment. Please ask your Talent Acquisition Partner for more information about our total rewards package.

    The Company is committed to providing equal opportunity for employees and qualified applicants in all aspects of the employment relationship, including consideration for employment, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, protected veteran status, disability, age, religion, or any other classification protected by law.

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    Manager Media Strategy • Merchantville, NJ, US

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