Manager of Digital Marketing Analytics and Innovation

CPI Security, a leader in the security and automation solutions industry, is looking for a Manager of Digital Marketing Analytics and Innovation to join our growing team in Charlotte, North Carolina! This is more than “just a job” – it’s your chance for a fulfilling and purpose-driven career. Manage and implement digital tagging and analytics measurement strategy for CPI Security’s portfolio of digital products, including websites, product pages, offer pages, lead gen, mobile app and reporting applications. This role will work closely with development, analytics, digital marketing and business team members to capture the data needed to drive business decisions. You will play a leading role in our mission to protect our customers and what matters most to them.

Key Responsibilities

This role is part of the Digital Analytics & Innovation team at CPI Security’s eCommerce organization. This team is focused on enabling new digital marketing capabilities and defining the strategic roadmap for evolving our ecommerce platforms across the digital and non-digital space. This role will be responsible for the development and implementation of analytics and tagging strategy across all digital properties with a focus on enhancing our reporting, analytics, and paid media optimization activities.

Job Responsibilities

• Design and document customized analytics tracking specifications for all digital channels, including web, mobile apps, microsites
• Required expertise of Tableau, Dataroma, GA4 & Google Tag Manager platforms for current and newly developed properties
• Partner with internal and external development teams to test and deploy new tracking solutions while monitoring and optimizing existing integrations
• Manage the testing, QA, QC and debugging of analytics / tagging code
• Operate as the subject matter expert on web analytics and digital tagging
• Work with business partners and agencies to ensure that all digital media is tagged and trackable so that standard reports can be created and shared regularly
• Ensure data capture is consistent and accurate across platforms
• Track, prioritize, and manage analytics implementation initiatives across multiple teams; serve as contact for all analytics / tracking implementation requests
• Google & Bing Search console setup and management
• Facebook, TikTok, Instagram, X and any other social media tagging and implementation
• Technical and data analytical mind-set and ability to communicate technical information to non-technical audience

Other Experience Required

The Perks