Marketing Specialist

Job Description

Job Description

About Robin :

Robin is reimagining workplace operations as a strategic function, and AI is at the core of how we get there. We help workplace teams bring order to the chaos by automating logistics, simplifying operations, and giving employees a seamless way to connect with the office. Today, our workplace operations platform is used by thousands of offices around the world.

At Robin, we believe the best connections and ideas come from being in the room together, so we work in person a few days a week. But we also build flexibility into every part of our product, and our culture, so people can do great work without burning out.

Join a fast-growing B2B SaaS company as part of a high-impact Growth Marketing team. We’re looking for a Marketing Specialist who will manage HubSpot campaign execution, ensure our marketing systems and data run smoothly, and provide hands-on support across a variety of marketing initiatives from digital programs and nurture campaigns to in-person events. This role is ideal for a HubSpot-Certified marketer who loves variety and wants to apply their skills broadly across campaigns, systems, and creative projects. You’ll turn marketing strategy into action, connect the dots between content, data, and technology, and help accelerate growth through seamless GTM execution.

Why this role exists :

As part of our Growth Marketing team, the Marketing Specialist transforms ideas into impact by building, automating, and optimizing campaigns that reach the right audiences at the right time. You’ll help drive integrated GTM programs, support marketing operations, and experiment with new tools and tactics to improve performance and efficiency.

What you'll do :

• Own HubSpot campaign execution : Build and launch campaigns, workflows, and automations in HubSpot (e.g., webinars, product launches, cold nurture sequences).
• Develop audience segmentation and targeting strategies : Ensure the right messages reach the right people.
• Manage data accuracy and system health : Maintain clean, segmented contact lists; manage contact enrichment, deduplication, and data hygiene routines that enable accurate reporting.
• Support marketing operations : Optimize HubSpot architecture, integrations, and dashboards to keep our growth engine efficient and scalable.
• Drive internal GTM alignment : Coordinate internal communications across Sales, CS, Product, and Marketing teams to ensure smooth campaign rollouts.
• Assist with general marketing projects : Jump in to support in-person events, campaign logistics, and special initiatives as needed.
• Track results : Measure campaign effectiveness, surface insights, and recommend optimizations to increase conversion and engagement.
• Experiment and innovate : Test new tools and AI-assisted workflows to streamline execution and enhance campaign performance.

You'll thrive here if :

Nice-to-haves :

Core competencies for success :

The salary range for this role is displayed above. Our compensation decisions based on an individual's experience, skills and education in line with our internal compensation philosophy.

Benefits that have your back (and your future) :

Perks that enable your continued success :

We Celebrate  Diversity

Robin is committed to creating a workplace that reflects the world around us. We believe that the key to good work is empowering our people and we know that  diversity and inclusion are a large part of this equation. Our realities shape our everyday experiences and it’s our responsibility to our employees, our customers and our communities to address the issues with workplace representation. Robin does not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.