Talent.com
No longer accepting applications
Lead, MarTech Capabilities - Next Best Action Engine

Lead, MarTech Capabilities - Next Best Action Engine

Phoenix StaffingPhoenix, AZ, US
1 day ago
Job type
  • Full-time
Job description

Lead Product Manager for Enterprise NBA Decisioning

Become a part of our caring community and help us put health first. Humana is advancing its enterprise personalization strategy to deliver timely, relevant, and empathetic experiences across the member journey. As the Lead Product Manager for Enterprise NBA Decisioning, you will own the strategy, design, and governance of our Next Best Action capabilityenabling real-time decisioning across channels, lines of business, and customer touchpoints. This role is focused on NBA as a horizontal enterprise capability. Success in this role means transforming NBA into a mature, enterprise-wide capability that delivers measurable impact across Humana's member experience. You'll lead adoption across teams and channels, define how decisioning logic is structured to enable personalized, real-time decisioning that improves engagement, conversion, and health outcomes. Your work will enable scalable integration with enterprise platforms and data sources and provide executive stakeholders with clear visibility into NBA's performance and strategic value.

Role Responsibilities

Platform Product Management & Scaling

  • Align NBA initiatives with broader enterprise goals, ensuring strategic fit across business units and customer experience priorities
  • Scale NBA capabilities from pilot to enterprise-wide adoption, using structured governance and change management practices
  • Translate business strategies into actionable epics and features, including prioritization models, rules management, and variation testing
  • Gather and prioritize NBA use cases from different lines of business and key stakeholders, focusing on impact, feasibility, and strategic alignment

Technology & Channel Enablement

  • Integrate NBA logic across enterprise platforms and communication orchestration systems, including but not limited to Adobe Experience Platform (AEP), Salesforce Marketing Cloud (SFMC), IVR and telephony systems (inbound / outbound calls), and internal orchestration tools
  • Enable integration with third-party platforms and personalization engines to support NBA arbitration and delivery across external channels and partner ecosystems
  • Coordinate with other capability owners, including Consent & Preferences, Journey Orchestration, and Inclusive Communications, to ensure cohesive capability development and deployment
  • AI-Driven Personalization & Data Enablement

  • Collaborate to identify and prioritize data requirements across domains (e.g., customer, event, and 3P data) to ensure appropriate velocity and quality to enable scale of Next Best Action arbitration
  • Partner with analytics and data science teams to identify opportunities for scale of targeting / propensity models and to collaboratively develop a roadmap for model development
  • Define and monitor success metrics for NBA performance, including lift, conversion, and member outcomes
  • Cross-Functional Collaboration & Executive Communication

  • Develop and articulate the realized value that NBA brings our enterprise to executive leadership and stakeholders using tailored metrics, stories, and visualizations
  • Provide executive stakeholders with clear visibility into NBA's performance and strategic value
  • Champion NBA adoption across teams and channels, fostering a culture of personalization and experimentation
  • Required Qualifications

  • 7+ years of experience in product management, marketing technology, or decisioning platforms
  • Excellent communication and executive presence, with the ability to translate technical concepts into business impact
  • Proven ability to align product strategy with enterprise goals and scale capabilities across teams
  • Experience with personalization engines, journey orchestration, and AI / ML-driven decisioning
  • Strong collaboration skills with data science, engineering, compliance, and business stakeholders
  • Familiarity with Adobe Experience Platform (AEP), IVR systems, and healthcare data sources
  • Knowledge of real-time decisioning, data integration, and marketing automation
  • Preferred Qualifications

  • Background in healthcare, insurance, or other regulated industries
  • Experience with experimentation, A / B testing, or journey performance analytics
  • Experience with consent and preference management frameworks
  • Familiarity with scaled agile methodologies
  • Certification in Product Management or Marketing Technology
  • Interest in emerging technologies such as GenAI, intelligent automation, and adaptive content systems
  • Travel : While this is a remote position, occasional travel to Humana's offices for training or meetings may be required.

    Scheduled Weekly Hours

    40

    Pay Range

    The compensation range below reflects a good faith estimate of starting base pay for full time (40 hours per week) employment at the time of posting. The pay range may be higher or lower based on geographic location and individual pay will vary based on demonstrated job related skills, knowledge, experience, education, certifications, etc. $126,300 - $173,700 per year. This job is eligible for a bonus incentive plan. This incentive opportunity is based upon company and / or individual performance.

    Description of Benefits

    Humana, Inc. and its affiliated subsidiaries (collectively, "Humana") offers competitive benefits that support whole-person well-being. Associate benefits are designed to encourage personal wellness and smart healthcare decisions for you and your family while also knowing your life extends outside of work. Among our benefits, Humana provides medical, dental and vision benefits, 401(k) retirement savings plan, time off (including paid time off, company and personal holidays, volunteer time off, paid parental and caregiver leave), short-term and long-term disability, life insurance and many other opportunities.

    Application Deadline : 11-07-2025

    About Us

    Humana Inc. (NYSE : HUM) is committed to putting health first for our teammates, our customers and our company. Through our Humana insurance services and CenterWell healthcare services, we make it easier for the millions of people we serve to achieve their best health delivering the care and service they need, when they need it. These efforts are leading to a better quality of life for people with Medicare, Medicaid, families, individuals, military service personnel, and communities at large.

    Equal Opportunity Employer

    It is the policy of Humana not to discriminate against any employee or applicant for employment because of race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, genetic information, disability or protected veteran status. It is also the policy of Humana to take affirmative action, in compliance with Section 503 of the Rehabilitation Act and VEVRAA, to employ and to advance in employment individuals with disability or protected veteran status, and to base all employment decisions only on valid job requirements. This policy shall apply to all employment actions, including but not limited to recruitment, hiring, upgrading, promotion, transfer, demotion, layoff, recall, termination, rates of pay or other forms of compensation and selection for training, including apprenticeship, at all levels of employment. Humana complies with all applicable federal civil rights laws and does not discriminate on the basis of race, color, national origin, age, disability, sex, sexual orientation, gender identity or religion. We also provide free language interpreter services. See our https : / / www.humana.com / legal / accessibility-resources?source=Humana_Website.

    Create a job alert for this search

    Lead • Phoenix, AZ, US

    Related jobs
    • Promoted
    Sr Advanced Hardware Engineer

    Sr Advanced Hardware Engineer

    HoneywellPhoenix, AZ, US
    Full-time
    Honeywell Aerospace is currently seeking an experienced Sr.Advanced Hardware Engineer to join their team in Phoenix, AZ.Use your advanced knowledge of the hardware engineering discipline, processes...Show moreLast updated: 1 day ago
    • Promoted
    Sales Engineer - Endless Commerce

    Sales Engineer - Endless Commerce

    Pear VCPhoenix, AZ, US
    Full-time
    Endless Commerce is an AI-powered CommerceOS that helps consumer brands manage the chaos of omnichannel operations.We serve brands scaling from $1M to $500M+ in revenue, providing real-time invento...Show moreLast updated: 3 days ago
    • Promoted
    Director, Application Innovation

    Director, Application Innovation

    Neudesic, an IBM CompanyPhoenix, AZ, US
    Full-time
    Passion for technology drives us, but it's innovation that defines us.From design to development and support to management, Neudesic offers decades of experience, proven frameworks and a discipline...Show moreLast updated: 5 days ago
    • Promoted
    Senior Specialist - Marcom

    Senior Specialist - Marcom

    Microchip TechnologyChandler, AZ, US
    Full-time
    Are you looking for a unique opportunity to be a part of something great? Want to join a 17,000-member team that works on the technology that powers the world around us? Looking for an atmosphere o...Show moreLast updated: 9 days ago
    • Promoted
    • New!
    Senior Growth Lead

    Senior Growth Lead

    ConfidentialPhoenix, AZ, United States
    Full-time
    Information Technology and Services.The Company is seeking a Senior Growth Lead with a strong background in growth marketing to play a pivotal role in evolving the marketing engine.The successful c...Show moreLast updated: 19 hours ago
    • Promoted
    Business Development Lead

    Business Development Lead

    MozillaMesa, AZ, US
    Full-time
    Mozilla Corporation is the non-profit-backed technology company that has shaped the internet for the better over the last 25 years. We make pioneering brands like Firefox, the privacy-minded web bro...Show moreLast updated: 1 day ago
    • Promoted
    Sr. Project Engineer, Battery Equipment Integration

    Sr. Project Engineer, Battery Equipment Integration

    Lucid MotorsCasa Grande, AZ, United States
    Full-time
    Project Engineer, Battery Equipment Integration.Lucid Motors is seeking a Senior Project Engineer, Battery Equipment Integration to join us at Amp-1 in Casa Grande, AZ. This opportunity will involve...Show moreLast updated: 6 days ago
    • Promoted
    Lead Hardware Project Engineer

    Lead Hardware Project Engineer

    MoogPhoenix, AZ, United States
    Full-time
    Moog is a performance culture that empowers people to achieve great things.Our people enjoy solving interesting technical challenges in a culture where everyone trusts each other to do the right th...Show moreLast updated: 6 days ago
    • Promoted
    Senior Director, Engineering AI and User Platforms

    Senior Director, Engineering AI and User Platforms

    Arizona StaffingPhoenix, AZ, US
    Full-time
    Senior Director Of User Platforms.At Teradata, we believe that people thrive when empowered with better information.That's why we built the most complete cloud analytics and data platform for AI.By...Show moreLast updated: 11 days ago
    • Promoted
    Market Access Strategy Lead, US Nephrology

    Market Access Strategy Lead, US Nephrology

    BiogenPhoenix, AZ, US
    Full-time
    Senior Director, Market Access Strategy Lead, US Nephrology.The Senior Director, Market Access Strategy Lead, US Nephrology is a pivotal role within our Market Access & Reimbursement (MA&R) team, r...Show moreLast updated: 2 days ago
    • Promoted
    • New!
    Market Development Manager - Defense and Aerospace

    Market Development Manager - Defense and Aerospace

    Rhode Island StaffingChandler, AZ, US
    Full-time +1
    Market Development Manager - Defense and Aerospace.Location : Chandler, AZ, US, 85224 Remote, USRogers, CT, US, 06263.Job Category : Marketing Shift : Shift 1 Full Time / Part Time : Full-Time Job Leve...Show moreLast updated: 2 hours ago
    • Promoted
    Director of Strategic Marketing - Semiconductor

    Director of Strategic Marketing - Semiconductor

    WatlowPhoenix, AZ, United States
    Full-time
    Watlow is a global technology and manufacturing leader who provides world class engineering expertise through innovative thermal products and systems, enabling our customers to thrive.We are making...Show moreLast updated: 30+ days ago
    • Promoted
    Lead Engineer - Roadway

    Lead Engineer - Roadway

    OlssonPhoenix, AZ, United States
    Full-time
    We are Olsson, a team-based, purpose-driven engineering and design firm.Our solutions improve communities, and our people make it possible. Our most meaningful asset is our people, and we are dedica...Show moreLast updated: 6 days ago
    • Promoted
    Director, Global Account Management - Aerospace and Defense Technologies Sector

    Director, Global Account Management - Aerospace and Defense Technologies Sector

    Benchmark ElectronicsTempe, AZ, United States
    Full-time +1
    At Benchmark, we are driven by our purpose : to innovate for a healthier, safer, and better-connected world to create a brighter future. When you join us, you become part of a team passionate about m...Show moreLast updated: 5 days ago
    • Promoted
    Sr. Technical Marketing & Applications Engineer

    Sr. Technical Marketing & Applications Engineer

    Monolithic Power SystemsPhoenix, AZ, United States
    Full-time
    Senior Level Application / System Engineering Engineer.MPS) is one of the fastest growing companies in the Semiconductor industry. We are worldwide technical leaders in Integrated Power Semiconductors...Show moreLast updated: 6 days ago
    • Promoted
    Hardware Project Engineer

    Hardware Project Engineer

    GCR Professional ServicesGilbert, AZ, US
    Full-time
    Hardware Project Engineer Contract 6-12+ Months, 9 / 80 work schedule 100% onsite Pay rate will be dependent on experience and skill set ======================================================= Suppor...Show moreLast updated: 29 days ago
    • Promoted
    Design Engineer (Research & Development)

    Design Engineer (Research & Development)

    SpiceOrbCasa Grande, AZ, US
    Full-time
    Hi, I hope you're doing well! Please look at the requirements below, let us know of your interest, and send us your updated resume. Role : Design Engineer (Research & Development) Location : Casa Gran...Show moreLast updated: 30+ days ago
    • Promoted
    Lead Hardware Engineer - Weather Radar

    Lead Hardware Engineer - Weather Radar

    HoneywellPhoenix, AZ, United States
    Full-time +1
    Lead Hardware Engineer - Weather Radar.Be among the first 25 applicants.Lead Hardware Engineer - Weather Radar.Get AI-powered advice on this job and more exclusive features.Be a part of an exciting...Show moreLast updated: 6 days ago