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Marketing Research Associate

Marketing Research Associate

BrighterMonday UgandaSan Diego, CA, US
12 days ago
Job type
  • Full-time
Job description

Marketing Research Associate

Reporting into : Chief Marketing Officer

Other Key Stakeholders : Business Intelligence Teams, Local Content Marketing Teams, Local Marketing Leads, and the Design Team.

Location : Nigeria, Ghana, Kenya, Uganda or Remote

About TATC :

We are a group of pan-African businesses working together to solve the talent gap in Africa with unique, home-grown solutions.

Our vision is to be Africa's solution to bridging the talent gap.

Our brands include BrighterMonday Kenya, BrighterMonday Uganda, Jobberman Nigeria, and Jobberman Ghana.

Position Summary :

As part of our commitment to delivering unparalleled insights to our clients and candidates, we seek a detail-oriented and proactive Marketing Research Associate to contribute to our dynamic team.

The Marketing research associate will produce relevant job market insights & reports for internal and external use across our recruitment brands.

Key Responsibilities :

  • Analyse job market data to identify key trends, industry insights, and opportunities for talent acquisition.
  • Compile comprehensive research reports for publication, providing valuable information to internal teams, clients, and the broader industry.
  • Coordinate the creation and publication of periodic job market insight reports.
  • Work collaboratively with the marketing and communication teams to ensure timely and effective distribution of reports to the target audience.
  • Conduct brand audits and surveys to assess the market perception of client brands and employer reputation.
  • Analyse survey data to provide actionable recommendations for enhancing brand positioning and attracting top talent.
  • Investigate and analyse job market activity, including job postings, candidate movements, and industry shifts.
  • Regularly update internal stakeholders on the current job market landscape and potential impacts on recruitment strategies.
  • Analyse and interpret published job market data and statistics from various sources.
  • Extract meaningful insights to inform strategic decision-making for internal operations and client engagement.
  • Proactively assess future trends in the job market, emerging skill demands, and industry developments.
  • Collaborate with internal teams to develop proactive recruitment strategies aligned with anticipated market shifts.

Requirements :

Qualifications and Skills :

  • Bachelor's degree in Marketing, Business, Statistics, or a related field.
  • Proven experience in market research and data analysis.
  • Strong analytical skills with proficiency in data interpretation and reporting.
  • Excellent written and verbal communication skills.
  • Familiarity with the recruitment industry and a keen interest in staying updated on market trends.
  • Proficient in using data analysis tools and software.
  • Methodical and well-organised
  • Confidence when dealing with a wide variety of people
  • Suppose you are a dynamic marketer who thrives in a fast-paced environment and is passionate about executing effective marketing research & publications. In that case, we encourage you to apply for this role.
  • Benefits :

    Salary : $800 - $1,000 (Gross monthly)

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