Manager, Digital Activation

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PHD is a global communications planning and media buying agency network delivering smart strategic thinking and creative innovation for the world's leading brands. Brilliant media thinking is in our DNA. A culture of thought-leadership, creativity and innovation has seen us grow from a challenger agency in the UK, to a global leader with over 6,000 employees in over 100 offices worldwide. We combine the latest industry insight with the best creative minds to produce planning innovation and create award-winning work for some of the world's largest advertisers. Finding a better way is our ethos and sums up how we approach everything – from a new client brief to the way we work.

Overview

We're looking for a Programmatic Supervisor with a Solutions Architect and Data Strategist mindset. This role will blend technical execution, campaign innovation, and analytical horsepower to deliver high-performance media programs across digital channels. You will design data-driven media architectures, build dynamic reporting pipelines, and extract deep insights to inform optimizations and future-facing strategy.

Key Responsibilities

• Build and manage complex programmatic campaigns across DV360 and The Trade Desk
• Work with SSPs to build new performance bidder products that integrate into DSP
• Architect end-to-end solutions including audience creation, data onboarding, tagging infrastructure and offline attribution
• Mine campaign, platform, and consumer data to uncover trends, identify optimization opportunities, and build actionable, client-facing insights
• Conduct ad hoc and longitudinal analyses to support product / category performance, sales lift, media mix impact, and audience performance
• Translate data into compelling visual stories that influence client decisions and drive incremental investment
• Develop rigorous A / B and multivariate testing roadmaps to evaluate performance across audiences, creatives, inventory, and platforms
• Define hypotheses, success metrics, and measurement methodology in partnership with analytics and measurement teams
• Analyze test results and provide data-backed strategic recommendations that drive future media strategy and product adoption
• Collaborate with internal and external data, product, and tech vendors to implement custom programmatic solutions, audience segments, and measurement integrations
• Evaluate and implement new tools or scripts to automate QA, pacing, or bid logic
• Present findings, dashboards, and strategy to client stakeholders in a clear, data-driven, and solution-oriented format
• Work closely with client leads to ensure media activations align with broader omnichannel CPG marketing goals (retailer support, seasonality, brand media etc.)

Qualifications

Compensation Range

$80,000—$95,000 USD

This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.

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