Manager, Digital And Programmatic
The purpose of this role is to handle basic campaign queries and support the Addressable Trading Manager. General support with campaign setup and trading metrics with Addressable Trading Manager.
Responsibilities :
- Oversee the platform strategy, execution, performance, and reporting of the media campaign across all buying platforms
- Be your client's primary contact for display, responsible for building client-facing materials, presenting, and following through
- Be the programmatic expert for your client on campaign performance and optimization providing insights into the best strategies and tactics to achieve their goals
- Build training materials and best practice documentation
- Oversee the work of multiple specialists, train technical knowledge, and manage workflow.
- Coordinate assets and tags with vendors and ensure campaigns are meeting KPIs
- Manage MBAs and invoices, while overseeing client budgets and pacing across digital media portfolio
- Consult and work with other cross-channel leaders in Search, Technology, Identity Management, Tracking, Analytics, and Measurement for seamless execution and the development of forward-thinking strategies and innovations
- You will report to the Digital Media Director
Qualifications :
3+ years experience working in the digital media buying & planning space with focus on programmatic strategy, execution, and People Based MarketingMust have in-platform execution experience pulling the levers in DSP platforms (i.e. DV360, Google Ads, The Trade Desk, Amazon DSP)Passion for media and the technologies used to support online and / or mobile advertising operations : ad serving, audience management tools, inventory applications, and third-party ad tagsExperience against multiple media buying strategies : self-service, managed buyer, partner negotiationsInterest in data analytics and how that affects the bottom lineExperience with digital ads trafficking is required (Atlas, DCM, MediaMind)Bachelor's degree from an accredited college or universityWell-versed in the Microsoft Office suite specifically, Excel and PowerPointProfessional client communication, both written and verbalEnthusiasm for the future of brand advertising on the web and building that future with usThe annual salary range for this position is $64,350 - $110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include : Medical, vision, and dental insurance, Life insurance, Short-term and long-term disability insurance, 401k, Flexible paid time off, At least 15 paid holidays per year, Paid sick and safe leave, and Paid parental leave. Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies.