Senior Marketer - Developer Ecosystem

Job Title :

Senior or Principal Ecosystem Developer Marketer

Overview

Join Canva to shape how Canva drives value, differentiates its plan, and grows its self-serve business. This role focuses on designing strategy and executing programs that grow Canva’s developer base, particularly ISVs who help win enterprise accounts. It is a full funnel IC role spanning attracting developers, enabling their success, and ensuring apps and integrations reach customers through Canva’s marketing and sales channels. This is an outcome-critical, multiplier role that positions Canva as a platform woven into the workflows of teams, enterprises, and creators worldwide.

Reporting into the B2B product marketing team, you will own developer and ecosystem growth strategy across three pillars : strategic integrations and ISV growth, developer marketing and platform growth, and go-to-market for apps and integrations.

Responsibilities

Own developer marketing strategy for apps, integrations, and the platform, with a focus on acquisition, activation, and retention.

Define and evolve a narrative for Canva’s extensibility that resonates with developers, partners, and enterprise customers.

Design and run programs to attract ISV developers, accelerate their success, and connect their outcomes to enterprise account growth.

Ensure apps and integrations are launched effectively and amplified through Canva’s marketing and sales channels.

Partner with Product, Partnerships, and GTM teams to bring integrations and developer capabilities to market.

Build scalable feedback loops with developers and partners to uncover insights and strengthen adoption.

Create differentiated content and messaging tailored to developers, IT professionals, and partners.

Develop and deliver content marketing programs including blog posts, guides, webinars, and case studies that showcase developer success.

Manage CRM campaigns and lifecycle journeys for developers and end users to increase engagement with apps and integrations.

Activate community channels, both owned and external, to build advocacy and momentum among developers.

Work with field and regional marketing teams to include ecosystem stories in events, roadshows, and customer-facing campaigns.

Enable sales and success teams with developer-focused narratives, demos, and competitive positioning.

Contribute market insights to pricing, packaging, and monetisation strategy for apps and integrations.

What You’d Be Doing In This Role

Own developer marketing strategy for apps, integrations, and the platform, with a focus on acquisition, activation, and retention.

Define and evolve a narrative for Canva’s extensibility that resonates with developers, partners, and enterprise customers.

Design and run programs to attract ISV developers, accelerate their success, and connect their outcomes to enterprise account growth.

Ensure apps and integrations are launched effectively and amplified through Canva’s marketing and sales channels.

Partner with Product, Partnerships, and GTM teams to bring integrations and developer capabilities to market.

Build scalable feedback loops with developers and partners to uncover insights and strengthen adoption.

Create differentiated content and messaging tailored to developers, IT professionals, and partners.

Develop and deliver content marketing programs including blog posts, guides, webinars, and case studies that showcase developer success.

Manage CRM campaigns and lifecycle journeys for developers and end users to increase engagement with apps and integrations.

Activate community channels, both owned and external, to build advocacy and momentum among developers.

Work with field and regional marketing teams to include ecosystem stories in events, roadshows, and customer-facing campaigns.

Enable sales and success teams with developer-focused narratives, demos, and competitive positioning.

Contribute market insights to pricing, packaging, and monetisation strategy for apps and integrations.

Qualifications

Senior-level developer marketer with experience building growth programs for technical ecosystems and driving impact across the full funnel.

Experience in developer marketing, ecosystem growth, or platform go-to-market (APIs, integrations, extensibility).

Proven track record of designing strategy and executing campaigns that attract and grow developers, especially ISVs.

Generalist marketing skillset with the ability to execute across content, events, case studies and more.

Experience connecting developer success to enterprise impact.

Strong storytelling skills and a clear perspective on platform growth.

Experience in SaaS, B2B, or platform companies across product and GTM motions.

Ability to work autonomously as an IC while influencing across teams.

Collaborative approach with a focus on outcomes.

About the Team

Canva’s mission is to empower the world to design, and our ecosystem is how we make that mission exponential. By integrating with daily-use tools and enabling third-party developers and partners to build within Canva, we deliver more value, deepen engagement, and unlock new growth loops. We have progressed in scaling our app ecosystem and partnerships and aim to operate with the same level of insight, strategy, and go-to-market excellence as Canva’s core product.

What’s in it for you?

Achieving our big goals motivates us to work hard—and we offer a range of benefits to support success in and outside of work.

Benefits

Equity packages

Health benefits plans

401(k) retirement plan with company contribution

Inclusive parental leave policy

Annual wellbeing and office setup allowance

Flexible leave options

Other Information

Salary range : $149,000 USD to $204,000 USD. Canva values fairness, competitive compensation, and internal equity. Interviews are conducted virtually. Please tell us your pronouns and any adjustments you may need during the interview process.

Location : San Francisco, CA (US) and Sydney, Australia with flexible work options. This role is full-time and senior in level.

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