Senior Project Lead, Social Media

Senior Project Lead

We are seeking a highly strategic and results-oriented Senior Project Lead to manage Chick-fil-A's presence across all national social media channels. This role is pivotal in developing and executing a comprehensive organic social media strategy that drives brand engagement and community growth, while also leading the planning, execution, and optimization of paid national social advertising campaigns to achieve key marketing objectives. The ideal candidate will possess a deep understanding of social media trends, platform algorithms, and paid media best practices, with a proven ability to translate insights into actionable strategies and measurable results. Our Flexible Future model offers a healthy mix of working in person and virtually, strengthening key elements of the Chick-fil-A culture by fostering collaboration and community.

Responsibilities :

Organic Social Media Strategy & Management

• Strategy Development : Develop, implement, and manage a holistic organic social media strategy aligned with overall brand goals and marketing initiatives.
• Collaboration with national campaigns : This role will work within the larger team to ensure that all national-campaign productions are inclusive of the needs for digital + social audiences, in addition to linear television and CTV.
• Content Calendar : Oversee the creation and management of a dynamic content calendar across all relevant platforms.
• Brand Voice & Storytelling : Ensure all organic social content consistently reflects Chick-fil-A's brand voice, values, and storytelling approach, fostering authentic connections with our audience.
• Trend Monitoring : Stay abreast of emerging social media trends, platform updates, and competitor activities to identify new opportunities and maintain a competitive edge.
• Platform Optimization : Continuously optimize organic content for maximum reach, engagement, and impact on each specific platform.
• Driving Demand : Design, monitor and optimize paid-and-organic social campaigns to increase same-stores sales and daily average transaction counts for our Restaurants.

National Social Advertising

Analytics & Reporting

Collaboration & Leadership

Minimum Qualifications :