Email & CRM Coordinator

ABOUT US

SINE Digital is a global leader in media, technology, and insights for the live entertainment industry. With offices in London and New York, we partner with world-class cultural institutions and global brands to drive digital and AI transformation, delivering data-led marketing strategies that maximise ticket sales, elevate brand awareness, and deepen audience engagement.

Our clients include many of the most iconic productions in the West End and on Broadway, alongside some of the world’s foremost cultural organisations such as CTG, Nederlander Theatres, The Royal Ballet & Opera, LW Theatres, LW Tickets, and The Royal Court.

ABOUT THE ROLE

We are seeking an Email & CRM Coordinator to plan, build, optimize, and report on email and SMS campaigns for our Broadway, touring, and arts & culture clients across the US.

This role blends creativity, technical skill, and customer-lifecycle strategy. You will manage end-to-end execution, from segmentation and automation to deployment and insights, helping our clients deepen relationships with audiences and drive performance outcomes, primarily ticketing and sales.

RESPONSIBILITIES

Email & SMS Strategy, Planning & Execution

• Own the full lifecycle of email and SMS campaigns : strategy, build, QA, deployment, optimization, and reporting
• Create and manage campaigns within Mailchimp, HubSpot, Salesforce, and Tessitura
• Build and maintain basic automated flows (welcome, event reminders, re-engagement) with the ability to handle more advanced, branching workflows
• Collaborate with Account Directors to translate client goals into targeted, data-driven lifecycle strategies.

Creative Production & Technical Implementation

Audience Segmentation & Data Management

Performance Reporting & Insights

Industry Knowledge

Requirements

Benefits