Director, Paid Media

Position Summary

Headquartered in Englewood Cliffs N.J. Samsung Electronics America Inc. (SEA) is a leader in mobile technologies consumer electronics home appliances and enterprise solutions. From our humble beginnings to our position today as a tech leader our passion for innovation has been the common thread throughout our history. Weve grown into one of THE most recognized global brands. We push beyond the limits of todays technology to provide groundbreaking connected experiences across its large portfolio of products and services including mobile devices home appliances home entertainment 5G networks and digital displays.

People Excellence Change Integrity Co-Prosperity

Samsungs Mobile eXperience (MX) business spans a complex portfolio of innovative products and services across Smartphone Tablet PC Smartwatch Buds Smart Ring Samsung Health Samsung Wallet and more all powered by the groundbreaking Galaxy AI technology.

We are on a mission to change the game in the US boldly positioning Samsung as a desired culturally relevant brand within the mobile category. You are a change agent who will help bring this ambition to life navigating complexity organizational nuances and always striving to make things better and push the boundaries of whats possible.

We are seeking a highly motivated and data-driven Director of Paid Media and Communications to lead the strategy audience planning execution and optimization of our integrated media campaigns across all channels and portfolio products. This role will be responsible for driving innovation maximizing ROI and delivering measurable business results through a deep understanding of performance marketing and a passion for pushing the boundaries of digital advertising.

This role will be responsible for owning the strategy and management of paid media channels while being a cross-functional leader building integrated communication strategy and go-to-market across paid owned and earned media and working across multiple teams Product Marketing Creative social media E-commerce Data & Analytics and more to ensure we deliver

Role and Responsibilities

• Leadership and Strategy :

Develop and implement a comprehensive integrated media strategy to deliver overall marketing and business objectives : drive brand differentiation and preference customer acquisition and loyalty increased engagement and conversion rates.

Collaborate with Brand and Creative teams to develop and implement paid media and on- and off-site digital content strategy that drives creative innovation and improves our product storytelling.

Manage media budgets effectively ensuring optimal allocation and maximizing return on investment (ROI).

Continuously explore and evaluate new media channels technologies and strategies to enhance campaign effectiveness and drive innovation.

Collaborate effectively with cross-functional teams including brand marketing product marketing creative and e-commerce to ensure integrated and cohesive marketing campaigns.

Skills and Qualifications

LI-HT1

At Samsung we believe that innovation and growth are driven by an inclusive culture and a diverse workforce. We aim to create a global team where everyone belongs and has equal opportunities inspiring our talent to be their true selves. Together we are building a better tomorrow for our customers partners and communities.

Reasonable Accommodations for Qualified Individuals with Disabilities During the Application Process

Samsung Electronics America is committed to providing reasonable accommodations for qualified individuals with disabilities in our job application you have a disability and require a reasonable accommodation in order to participate in the application process please contact our Reasonable Accommodation Team ) or for assistance. This number is for accommodation requests only and is not intended for general employment inquiries.

Required Experience :

Director

Key Skills

Diploma,Abinitio,Cost Accounting,Cyber Security,CRM,AV

Employment Type : Full-Time

Experience : years

Vacancy : 1