Account Director

As a data-driven, strategic marketing agency, we believe our clients become stronger when they leverage the wealth of information consumers provide every day. At Targetbase, we integrate technology, analytics, creative, digital and strategy to create a better consumer experience, which improves consumer engagement and drives a more profitable outcome for clients.

JOB SCOPE & PURPOSE

The Account Director (AD) is a right hand to the Group Account Director (GAD) and / or Vice President (VP). He / she is responsible for providing the overall development of assigned clients' business through the selling of effective marketing strategies and application of marketing knowledge. The Account Director is responsible for both the client and Targetbase strategy for a significant portion of business, building strong ongoing relationships with the client, ensuring a high level of client satisfaction, and providing profitable results.

MAIN RESPONSIBILITIES

• Maintains and nurtures a thorough understanding of clients' businesses, brands, customers, and competitive environments in order and ensure Targetbase data-driven omnichannel solutions align with client business needs, overarching goals and Targetbase delivery standards
• Serves as a trusted business partner for the client and competency leads; provides the client with sound business counsel on CRM-related topics
• Visible, involved, available, and cooperative with both internal and external client teams
• Takes ownership of the scope brief; handles all elements related to the briefing process to ensure flawless execution
• Improves the quality and effectiveness of products
• Plays an active role in the implementation of activities on client accounts that are facilitated by the client lead
• Attends and participates in client briefs, client presentations, and attends client research as needed
• Keeps manager informed of key decisions and progress on their account(s
• Develops strong relationships with mid-level clients and is viewed as an indispensable member to overall team
• Builds mid-level and senior relationships with each of the Targetbase competencies (SBA, Strategy, Technology, and Creative) that assist in the completion of client projects
• Works closely with each competency within Targetbase that is involved with assigned client accounts; is involved and available to answer or track down answers for the client
• Acts as the liaison between the client and Targetbase for feedback on all aspects of execution, including the completion of all key milestones for each of the stakeholders within Targetbase
• Tracks all client revenue; coordinates all budgeting and forecasting on all client-related projects
• Manages all internal costs with accountability for on-budget delivery
• Identifies incremental revenue / account growth opportunities; actively assists the GAD / VP in selling incremental fees and work, which extends beyond the current scope
• Monitors and adjusts resource staffing plans, if needed
• Shares responsibility to ensure that Targetbase produces all client work with the highest level of quality, on time and on budget
• Takes an active role in developing direct reports as assigned, providing mentorship and a positive work environment; assists in conducting performance reviews, as appropriate

EDUCATION & EXPERIENCE

Exposure to Pharma OR high-science healthcare highly preferred (ex : Oncology, Autoimmune, and / or Respiratory therapeutic areas)

KNOWLEDGE & ABILITY

POSITION REQUIREMENTS

We work a hybrid schedule - 3 days in office and 2 days working from home. Candidates must local to the Raleigh area and willing to be onsite in the office M / W / F weekly.

Targetbase is a part of Omnicom Precision Marketing Group (OPMG). OPMG aligns Omnicom's global digital, data and CRM capabilities to deliver precisely targeted and meaningful customer experiences at scale. Using its universal framework of connected data, connected intelligence and connected experiences, OPMG provides services that include data-driven product / service design, technology strategy and implementation, CRM / loyalty strategy and activation, econometric and attribution modelling, technical and business consulting and digital experience design and development.

CS-DAL-25-18

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