Vice President of Marketing

Job Summary : The Vice President of Marketing will focus on building the Marketing strategy for the regulated real money TwinSpires B2C offering. This role will be responsible for all areas of Marketing, including Acquisition, Retention, Brand, and Content, both offline and online. The scope of this role includes formulating the strategy and implementing processes to ensure the strategy is realized. Candidates must have online gaming marketing experience.

Location : Louisville, KY - In office

Essential Functions :

• Developing the overall Marketing Strategy
• Responsible for the execution of the strategy across the US regulated market
• Developing & managing the strategy and related customer segments to deliver the necessary KPIs
• Working with the BI team to develop a data strategy that will form the foundation of the overall marketing plan
• Deliver marketing results and revenues to agreed plan KPIs
• As part of the overall strategy, develop value propositions that provide market standout and player resonance, making CDI the operator of choice
• Strategic and Tactical Marketing Plans that will maximize growth and revenue opportunities
• Implement Campaigns that engage the target audience, primarily to reduce player Churn and increase Reactivation
• Develop strong relationships with relevant 3rd party media agencies, affiliate networks etc.
• Understand the Horse Racing revenue model, the key stakeholders, competitors
• Understand the marketing strategy of competitors and respond appropriately
• Manage a marketing team, develop their capabilities and maximize their contribution to the business
• Manage VIP team to deliver a VIP strategy that maximizes revenue
• Provide insight and input into the product marketing roadmap

Education and Experience :

Supervisory Responsibilities : Yes

Licenses / Certificates : Ability to be licensed as an Employee by various racing and gaming jurisdictions in which we operate, as required.

Physical Demands : The following physical and mental demands are representative of those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions.

Equal Opportunity Employer

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