Senior Lifecycle Specialist

Lifecycle Specialist

We are seeking an experienced Lifecycle Specialist to own and scale our early customer experience across our suite of apps and across key geographies like US, LATAM and EU. This leader will design and optimize onboarding and activation journeys, laying the foundation for retention and long-term engagement as our product matures.

Key Responsibilities :

• Onboarding & Activation : Define, test, and scale strategies that guide new customers through their first days and weeks, ensuring value realization and habit formation
• Lifecycle Strategy : Build a roadmap for lifecycle engagement, beginning with onboarding and activation, and expanding into retention, advocacy and reactivation.
• Customer Insights : Use app data, journey mapping, and behavioral signals to identify friction points, churn risks, and opportunities for deeper engagement.
• Cross-Functional Leadership : Represent lifecycle strategy in senior forums, influencing Product, Analytics, UX / Research, and Growth Marketing roadmaps with customer-first insights.
• Engagement Channels : Lead the development of personalized, data-driven engagement across push, in-app messaging, and email to support activation and growth.
• Feature Adoption : Partner with Product to accelerate adoption of new features and expand customer value.
• Advocacy & Growth : Identify and test opportunities for referrals, cross-sell, upsell, and long-term loyalty programs as the business evolves.

The ideal profile :

Process : Recruiter call >

Meet a team member >

Skills assessment >

Meet the Leadership team

Why You'll Love Being Part of Welltech :